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Topic: service

Tips for attracting more fixed ops business for your dealership

Posted by Meg Bernazzani on May 12, 2021

In a recent blog post, we discussed some of the challenges expected to hinder new car supply in the coming months, from microchip shortages to reduced supply of rubber and foam. After more than a year of enduring the Covid pandemic, it looks as though there are still some rocky waters to come in the months ahead.

From a dealer’s perspective, that makes now a prime time to review the fixed ops side of the business and look for opportunities for growth. When the going gets tough on the sales floor, it’s the service and parts departments that can keep profits flowing and dealerships afloat. But thanks to the new service standards forced by Covid that have become part of everyday life, the post-pandemic customer is going to have an entirely new set of expectations.

Here’s a checklist to help ensure your dealership’s fixed ops systems and workflows are optimized to attract business and meet the demands of today’s customers.

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Topics: fixed ops, Marketing tips, service