Topic: SEM Plus

2018 in review: the evolution of CarGurus SEM Plus

Posted by Jeremy Sacco on January 7, 2019

After launching our SEM Plus product early in 2018, our engineering and product teams worked throughout the year to improve the product and drive better results for our CarGurus SEM customers. Here are some highlights of what we’ve added.

Bing search

We added a second ad partner to the mix for search budget in Q4. Now you can run search campaigns on Bing and Google. While the volume isn’t huge, Bing tends to perform quite well in automotive since its demographics skew toward older, higher-income searchers.

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Topics: dealer dashboard, product updates, SEM Plus

Dealer Marketing Magazine on avoiding SEM mistakes

Posted by Jeremy Sacco on May 15, 2018

Since we launched our SEM Plus product in March, dealers have been giving us great feedback — and asking a lot of great questions about how they can do better. Our Andrew Grochal headed up the development of the product, and in this article in Dealer Marketing Magazine, he outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out:

How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns.

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Topics: media, SEM, SEM Plus

CarGurus unveils SEM product for dealerships as NADA kicks off

Posted by Meg Bernazzani on March 23, 2018

It’s day one of the National Automobile Dealer Association (NADA) Show, and thousands of dealers and industry leaders — including CarGurus — have descended upon Las Vegas for the event. This year, we have a state-of-the-art booth where our team is giving free account reviews, dashboard walk-throughs, and live demos of the newest addition to our dealer product suite: CarGurus’ SEM Plus.

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Topics: conference, NADA, SEM, SEM Plus, trade show

5 common mistakes you’re probably making with your SEM

Posted by Meg Bernazzani on February 6, 2018

An efficient search engine marketing campaign can help you get your business in front of lots of potential customers who are already searching for your products. With so much at stake, it’s crucial that you optimize your SEM for success.

Whether you’re just getting started with SEM or you’ve been running campaigns for awhile, knowing what not to do can be just as valuable as knowing what works. We’ve identified five common mistakes to avoid.

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Topics: Google AdWords, search marketing, SEM, SEM Plus