Topic: search marketing

Paid search: a car dealer’s path to driving more sales

Posted by Meg Bernazzani on April 4, 2019

When shoppers decide they’re in the market for a product or service—or they’re generally curious about something—they head to a search engine like Google for information. In fact, billions of Google searches happen every day. Think about how many of those are car searches—or, chances for your dealership to attract potential customers to your site.

While you can rely on search engine optimization (SEO) tactics to help you increase the ranking of your site without spending money, changing algorithms and ranking criteria make it hard to maintain your position in search results. So how else can you promote your dealership and drive new visitors to your site? Through the use of search engine marketing, or paid search as it’s commonly called.

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Topics: Marketing tips, paid search, search marketing, SEM

5 common mistakes you’re probably making with your SEM

Posted by Meg Bernazzani on February 6, 2018

An efficient search engine marketing campaign can help you get your business in front of lots of potential customers who are already searching for your products. With so much at stake, it’s crucial that you optimize your SEM for success.

Whether you’re just getting started with SEM or you’ve been running campaigns for awhile, knowing what not to do can be just as valuable as knowing what works. We’ve identified five common mistakes to avoid.

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Topics: Google AdWords, search marketing, SEM, SEM Plus