Topic: reviews

How to handle negative reviews

Posted by Meg Bernazzani on February 6, 2019

A bad online review can be a golden opportunity for a dealer to shine

One day you decide to see what people are saying about your dealership online and you’re appalled at what you find: someone left a scathing one-star review! You immediately feel enraged and want to lash out at the reviewer because they’re giving people a false impression of your business.

But before you do anything hasty, take a moment to consider the best course of action. Bad reviews are a fact of life in today’s digital world where anyone can leave one on platforms such as Facebook, Google, Yelp, and Yahoo – not to mention auto shopping sites like CarGurus. There’s a smart way to handle the situation, and when done right you can improve your company’s reputation.

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Topics: reputation management, reviews

Why all reviews deserve your attention

Posted by Alex Leifer on May 21, 2018

In today’s digital world, reviews are everywhere. Sites like Yelp, Angie’s List, TripAdvisor, and even auto shopping sites like CarGurus give people an easy way to share their buying experiences—good and bad—with fellow shoppers. For consumers, reviews provide the transparency they need to make informed buying decisions.

But reviews aren’t just about customer satisfaction. Your dealership can leverage them as a powerful marketing tool to drive customers to your dealership. In order to use them to your advantage though, you need to start paying attention—and responding—to them.

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Topics: dealer dashboard, reputation management, reviews

Publish Your CarGurus Reviews to Facebook and Twitter With New Social Sharing

Posted by CarGurus Admin on June 19, 2016

We’re excited to introduce a new feature for CarGurus dealers in the U.S. and Canada: social sharing in the Manage Reviews tab of the Dealer Dashboard.

While it’s always been possible for you to share your reviews on social media, you had to do so manually (i.e., copy the link to the review and paste it on your social media page). Now, with sharing buttons inside your Dashboard, you can publish reviews in just two clicks.

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Topics: CarGurus news, reviews, social