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Topic: reputation management

4 things you can start doing today to get more dealership reviews

Posted by Meg Bernazzani on December 2, 2021

Wouldn’t it be great if every vehicle sale automatically resulted in a five-star review for your dealership? Well, with a little effort, it’s possible!

As demand remains strong going into the end of the year, now is the perfect time to focus on collecting more reviews on your CarGurus listings. Below, you’ll find a checklist of four things you can start doing today to help your dealership get more reviews.

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Topics: reputation management, reviews, top rated dealer

How to manage your dealership’s Google reviews (and why they’re so important!)

Posted by Meg Bernazzani on June 3, 2021

Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas vacation, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.

Google reviews appear directly in search results and Maps listings. These ratings are therefore front and center when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.

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Topics: Google, reputation management, reviews

Top Rated Dealer 2021: building trust and transparency through shopper reviews

Posted by Meg Bernazzani on April 13, 2021

It’s no secret that today’s shoppers use the internet to inform their purchases. With so many resources available, digital makes it easy to research makes and models and compare prices. But it’s not just about price: almost two-thirds (61%) of shoppers won’t contact a dealer before checking their reviews, according to a CarGurus consumer poll. That’s because reviews help validate the dealership experience and build a shopper’s trust with a dealer before ever setting foot on the lot.

Not only do reviews give shoppers the transparency they crave, helping them choose one dealership over another, but they also benefit you, the dealer. CarGurus dealers with a 5-star average rating receive over 2x more connections per vehicle than dealers with a 1-star average rating. Plus, a stellar reputation will help you earn the prestigious CarGurus Top Rated Dealer Award, which helps you bolster a cycle of trust and transparency between your dealership, existing customers, and in-market car shoppers.

Luckily, there’s a lot you can do to grow your reputation online. Here are some simple tips for managing your reputation and building trust in your dealership.

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Topics: reputation management, reviews, top rated dealer, transparency, trust

3 ways to build trust through shopper reviews: Top Rated Dealer 2020

Posted by Sarah Pekala on March 17, 2020

Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, car shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.

The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:

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Topics: CarGurus news, reputation management, top rated dealer

How to handle negative reviews

Posted by Meg Bernazzani on February 6, 2019

A bad online review can be a golden opportunity for a dealer to shine

One day you decide to see what people are saying about your dealership online and you’re appalled at what you find: someone left a scathing one-star review! You immediately feel enraged and want to lash out at the reviewer because they’re giving people a false impression of your business.

But before you do anything hasty, take a moment to consider the best course of action. Bad reviews are a fact of life in today’s digital world where anyone can leave one on platforms such as Facebook, Google, Yelp, and Yahoo – not to mention auto shopping sites like CarGurus. There’s a smart way to handle the situation, and when done right you can improve your company’s reputation.

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Topics: reputation management, reviews

Why all reviews deserve your attention

Posted by Alex Leifer on May 21, 2018

In today’s digital world, reviews are everywhere. Sites like Yelp, Angie’s List, TripAdvisor, and even auto shopping sites like CarGurus give people an easy way to share their buying experiences—good and bad—with fellow shoppers. For consumers, reviews provide the transparency they need to make informed buying decisions.

But reviews aren’t just about customer satisfaction. Your dealership can leverage them as a powerful marketing tool to drive customers to your dealership. In order to use them to your advantage though, you need to start paying attention—and responding—to them.

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Topics: dealer dashboard, reputation management, reviews