Topic: product updates
Update: Offers test enters new phase
We heard a lot of very helpful feedback on the CarGurus Offers test, which will be valuable as we continue to build an inventory acquisition channel to benefit all our dealers.
The test is now moving to a new phase, in which we are testing CarGurus Offers only in the Sell Your Cars area of our site, targeting consumers selling directly to other consumers that may want to get more immediate offers from dealers instead. We are also preparing to add more dealers in our future testing. Offers is not exclusive to any one partner, our intent is to eventually build an offering that can work for all interested dealers. We are no longer testing Offers on post-lead VDPs.
We know inventory acquisition is an ongoing challenge for dealers, and we believe that we can help. For years, we’ve been working with multiple partners to test new ways to help our dealer customers acquire the quality used cars they need to fuel their business. We’re excited to find new avenues to help you address the growing challenge of inventory acquisition in a balanced, cost-effective manner.
If you’d like to be a part of the next wave of testing, please let us know here. Note that there are technical requirements to participate and limited slots available during the beta.
Our engineering and product teams have worked throughout the past few months to improve our platform and create more opportunities to drive more results for CarGurus dealers. We recently launched a number of updates that should make it easier for dealers to maximize their success on our site. Here are some of the key additions:
2018 was a banner year for us here at CarGurus: we officially became the #1 auto shopping site in the US, our Gurus held and attended dealer events in 30+ cities, and we launched lots of new content to help you sell more cars—and it didn’t go unnoticed!
We took a moment to reflect on everything we did in 2018, and here are some of the highlights.
After launching our SEM Plus product early in 2018, our engineering and product teams worked throughout the year to improve the product and drive better results for our CarGurus SEM customers. Here are some highlights of what we’ve added.
We added a second ad partner to the mix for search budget in Q4. Now you can run search campaigns on Bing and Google. While the volume isn’t huge, Bing tends to perform quite well in automotive since its demographics skew toward older, higher-income searchers.
At CarGurus, we’re working hard to give our dealers better tools to solve the challenge of attribution. We recently launched an update to our Dealer Dashboard that should make it easier for dealers to see which CarGurus leads bought a vehicle.
Lead details added to Removed Listing Activity section
The Removed Listing Activity section isn’t so much new as it is improved. It lets dealers see their recently sold/removed listings, along with a breakdown of all the CarGurus leads and connections for those vehicles. What’s new is that we’ve added the details of those leads so it’s easier for dealers to tie a specific lead to the sale of a particular vehicle.
While we’re happy to be the number one online auto marketplace, we’re still working hard to give our dealers more and better tools. We recently launched a few updates to our dealer dashboard that should make it easier for dealers to get the most out of our platform.