Topic: product updates

What’s new at CarGurus? Quarterly product updates

Posted by Beth Burke on September 18, 2020

The CarGurus Product teams were hard at work over the summer, continuing to build new features and product enhancements that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

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Topics: area boost, CarGurus news, dealer dashboard, financing, IMV scan, marketing analysis tool, product updates, rpm

Highly requested features added to the Market Analysis tool

Posted by Beth Burke on August 24, 2020

The CarGurus Market Analysis tool has been relaunched with exclusive new data and dealer-requested improvements. Market Analysis insights are driven by shopper searches and monthly trends to help you make informed inventory acquisition and marketing decisions.

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Topics: CarGurus news, marketing analysis tool, product updates

What’s new at CarGurus? Quarterly product updates

Posted by Meg Bernazzani on June 24, 2020

As dealerships begin to get back to business, we realize it’s more important than ever that we support our dealer partners, which is why the CarGurus Product teams have been hard at work building new features and product updates. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

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Topics: CarGurus news, financing, market analysis tool, pricing tool, product updates, restricted listings, rpm

How CarGurus is driving shopper engagement with Contactless Services

Posted by Sarah Pekala on May 6, 2020

We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.

On cargurus.com

We’ve added an onsite banner on cargurus.com that promotes safer shopping with CarGurus. Shoppers will also see an expandable modal window on the homepage explaining the new filters and what they mean.

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Topics: car shoppers, contactless services, covid-19, product updates

What’s new in CarGurus? 2020 product update

Posted by Sarah Pekala on April 24, 2020

While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

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Topics: CarGurus news, pricing tool, product updates

Selling cars remotely? New CarGurus feature lets you highlight your contactless services

Posted by Sarah Pekala on April 15, 2020

The COVID-19 pandemic is rapidly reshaping our daily lives and we continue to be impressed by the creative ways our dealer partners are evolving their businesses in this new environment. Now, more than ever, our Engineering and Product teams at CarGurus are working hard to develop products to support dealers and continue connecting them with shoppers.

Starting today, CarGurus customers can highlight any contactless services that their dealership is offering directly on CarGurus. Shoppers can filter their search results based on five contactless services:

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Topics: CarGurus news, covid-19, product updates

CarGurus Search Results Page gets a new look

Posted by Sarah Pekala on April 6, 2020

We’re launching a new look to the CarGurus Search Results Page (SRP) this week that will improve shopper engagement.

Search results on the desktop experience will be shown in tiles, allowing for a larger photo, and direct lead and phone connections from the SRP. The new layout improves the likelihood that a shopper submits a leadresulting in more leads from more shoppers.

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Topics: CarGurus news, product updates

Product update: Deal Rating Badges form fix

Posted by Jeremy Sacco on February 18, 2020

Our deal rating badges are designed to give shoppers on your website the validation they need to feel comfortable buying your car. We were recently made aware of an oversight that led to our marketing emails being sent to users who filled out lead forms linked to the badges. That’s clearly not the desired behavior – for us or for you – and we fixed it immediately by taking down those lead form links. The fix went live today, Tuesday Feb 18th.

Fortunately, it only affected a very small percentage of traffic: it only occurred on desktop leads, not mobile, and only if you chose to set up your deal rating badges to link to a lead form, which isn’t the case for most dealers. In addition, the badges are very rarely clicked – only about half a percent (0.5%) of users who see badges actually click one.

Deal rating badges are intended to enhance the shopper experience on dealers’ websites. Emails from CarGurus shouldn’t be part of that, and won’t be any more. We apologize for the mistake.

 

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Topics: deal rating badges, product updates

UPDATE: Understanding the CarGurus Offers test

Posted by Jeremy Sacco on February 5, 2020

Update: Offers test enters new phase

We heard a lot of very helpful feedback on the CarGurus Offers test, which will be valuable as we continue to build an inventory acquisition channel to benefit all our dealers.

The test is now moving to a new phase, in which we are testing CarGurus Offers only in the Sell Your Cars area of our site, targeting consumers selling directly to other consumers that may want to get more immediate offers from dealers instead. We are also preparing to add more dealers in our future testing. Offers is not exclusive to any one partner, our intent is to eventually build an offering that can work for all interested dealers. We are no longer testing Offers on post-lead VDPs.

We know inventory acquisition is an ongoing challenge for dealers, and we believe that we can help. For years, we’ve been working with multiple partners to test new ways to help our dealer customers acquire the quality used cars they need to fuel their business. We’re excited to find new avenues to help you address the growing challenge of inventory acquisition in a balanced, cost-effective manner.

If you’d like to be a part of the next wave of testing, please let us know here. Note that there are technical requirements to participate and limited slots available during the beta.

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Topics: CarGurus news, product updates, testing

2019 so far: CarGurus product updates, new features, and more

Posted by Meg Bernazzani on July 29, 2019

Our engineering and product teams have worked throughout the past few months to improve our platform and create more opportunities to drive more results for CarGurus dealers. We recently launched a number of updates that should make it easier for dealers to maximize their success on our site. Here are some of the key additions:

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Topics: Highlight, pricing tool, product updates, SEM Plus