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Topic: online financing

WATCH: Adapting to the current shopper landscape with Pre-Qualified Leads

Posted by Meg Bernazzani on May 6, 2021

One of the most recent trends that have come to light due to Covid is consumers’ increasing preference for online financing. More than half (52%) of shoppers now would prefer to handle this process online, compared to just over a third (36%) before the pandemic.* It’s become a crucial part of the buying journey, helping shoppers save time and feel more financially prepared. In fact, Pre-Qualified Leads on CarGurus increased 78% from January 2020 to September 2020.**

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Topics: digital retail, online financing, pre-qualified leads