Topic: OEMs

FCA Group and CarGurus partner to support paid search with co-op

Posted by Jeremy Sacco on May 15, 2019

A note from Maddy Pisto, Director, SEM Sales and Account Management:

We’re incredibly excited to share that CarGurus and FCA have created a provisional partnership to offer co-op reimbursement to FCA dealers using CarGurus SEM Plus.

During the provisional period, FCA dealers spending on New & CPO vehicle paid search ads through CarGurus SEM Plus will be eligible for 1:1 co-op reimbursement (subject to the new program rules).

Because paid search is such a critical strategy for their dealers, and because CarGurus SEM Plus helps dealers efficiently drive traffic to their websites, FCA is eager to assist their dealers with an investment in this proven search technology.

FCA dealers already using CarGurus SEM Plus know that it drives a larger and more engaged audience of buyers to their websites by combining CarGurus technology and data with their inventory. Our Google-Certified Digital Consultants provide support focused on helping dealers succeed, and CarGurus SEM Plus also runs effective retargeting campaigns across the web to further extend your dealership’s reach.

We look forward to continuing the partnership and working with FCA dealers to improve their paid search strategy and performance. If you have any questions, or want to learn more, talk to your account representative, fill out this form, or call 1-800-CarGurus.

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Topics: OEMs, SEM Plus