Topic: Navigate

What CCPA means for dealerships: Navigate 2019

Posted by Sarah Pekala on December 12, 2019

Disclaimer: This content is informational only and should not be taken as legal advice in regard to the California Consumer Privacy Act.

Data is at the core of any business, especially in the auto industry. It’s not uncommon for car dealers to collect sensitive customer info at numerous stages of the buying journey, from financing to warranty management. But most are not thinking about data security on a day-to-day basis. Data breaches are an unfortunate way of tech life—2018 was the second most active year for data breaches, with over 5 billion records exposed.

On January 1, the California Consumer Privacy Act (CCPA) will go into effect. At this year’s Navigate conference, Spurti Kanekar—Director and Corporate Counsel for CarGurus—presented a deep dive on the CCPA and what it means for car dealers across the U.S. Her talk was a highlight of Navigate and is a must-see for dealers in California and beyond as we sneak closer to 2020.

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Topics: advice, dealer insights, dealer websites, Navigate

Perry Hewitt’s digital marketing strategy tips: Navigate 2019 video

Posted by Sarah Pekala on November 26, 2019

Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.

Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess.

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Topics: digital marketing, Navigate, video

Takeaways from Navigate 2019: How to optimize your Google My Business listing

Posted by Sarah Pekala on November 11, 2019

 

mobile-first-design-navigate-cover

In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.

Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.

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Topics: mobile marketing, Navigate, search engine marketing

Guy Kawasaki’s lessons for car dealers: Navigate 2019

Posted by Sarah Pekala on October 31, 2019

Guy-Kawasaki-photo

 

Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.

At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”

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Topics: CarGurus events, Navigate

Highlights from CarGurus Navigate 2019

Posted by Sarah Pekala on October 25, 2019

And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year!

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Topics: CarGurus events, Navigate

Your ultimate guide to attending Navigate

Posted by Meg Bernazzani on October 9, 2019

We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.

Before you pack your bags and head to Boston though, read this guide so you can get the most out of Navigate.

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Topics: CarGurus events, Navigate

What makes Navigate unique? Get inspired to innovate by tech leaders outside the auto industry

Posted by Meg Bernazzani on October 1, 2019

CarGurus Digital Consultant Holly believes the best way to grow a business is through innovation. That’s why she’s excited Navigate is giving dealers the chance to hear from inspiring tech leaders outside the industry about how to push boundaries in automotive. Watch the video below to hear more about what makes Navigate unique.

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Topics: CarGurus events, Navigate

Navigate sneak peek: Luxury buyers are 2.6x more likely to be buying their first vehicle ever

Posted by Madison Gross on September 27, 2019

Our Director of Consumer Insights, Madison Gross, provides a sneak peek into her research on today’s car-buying audience, which she’ll be sharing in-depth at Navigate in October.

Luxury vehicle sales have been consistently posting strong growth, and it turns out much of that growth may be attributed to first-time buyers, according to findings from the 2019 CarGurus Buyer Insights Report. About three in ten luxury car buyers said that before their most recent purchase, they had never bought a car.

Remember the headlines a few years back that Millennials were delaying buying a car? It seems that now that they’re ready to buy, they don’t want just any car, but rather an aspirational one. Our research found that first-time buyers in luxury are, on average, 29 years old. Additionally, among first-time buyers in luxury:

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Topics: CarGurus events, data, industry insights, luxury, Navigate, trends

Hear from dealers and speakers: Why Navigate?

Posted by Meg Bernazzani on September 23, 2019

Navigate-promo-video

Join hundreds of dealers, partners, and industry experts at Navigate in Boston this October 22-23. Navigate is your ticket to actionable marketing tactics, game-changing strategies, and unparalleled inspiration that will help you take your dealership to the next level. Not convinced? Here’s what dealers and speakers attending this new kind of auto conference are most looking forward to:

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Topics: CarGurus events, Navigate

Auto Remarketing on digital marketing best practices that lead to more car sales

Posted by Meg Bernazzani on September 5, 2019

Competition is fierce in the auto industry, but savvy dealers use digital marketing to set themselves apart and convert more car shoppers into buyers. Ashley Karr, CarGurus’ VP of Global B2B Marketing, outlines four best practices that should be at the top of every dealers’ digital marketing to-do list.

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Topics: best practices, digital marketing, media, Navigate