Topic: mobile marketing
In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.
Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.
Mobile puts a wealth of information at shoppers’ fingertips, and it is disrupting the way people find and engage with brands throughout their buying journey. And mobile use only continues to rise among shoppers in the United States, according to eMarketer.
To connect with these potential customers, your dealership needs to invest in an effective mobile marketing strategy. Mobile marketing goes beyond email marketing—it brings your inventory to your buyer’s mobile devices and makes all of your content easily accessible. If your business is not marketing effectively on mobile, it’s missing its chance to stay competitive and reach shoppers where they feel comfortable.