Topic: media

Auto Remarketing on digital marketing best practices that lead to more car sales

Posted by Meg Bernazzani on September 5, 2019

Competition is fierce in the auto industry, but savvy dealers use digital marketing to set themselves apart and convert more car shoppers into buyers. Ashley Karr, CarGurus’ VP of Global B2B Marketing, outlines four best practices that should be at the top of every dealers’ digital marketing to-do list.

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Topics: best practices, digital marketing, media, Navigate

Podcast: COO Sam Zales talks with Brian Pasch about how “CarGurus leads the pack” for dealers

Posted by Meg Bernazzani on September 4, 2018

Sam Zales, Chief Operating Officer of CarGurus, recently joined Brian Pasch, founder of PCG Companies, for a discussion about dealership marketing strategies and the value CarGurus offers dealers. In the podcast, they cover:

  • CarGurus’ market momentum and the foundational elements of our growth strategy
  • Why winning the consumer experience is crucial to winning the marketplace battle
  • What’s ahead in the coming months for automotive dealers
  • Plus, a lot more!
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Topics: CarGurus info, CarGurus news, media

Dealer Marketing Magazine on avoiding SEM mistakes

Posted by Jeremy Sacco on May 15, 2018

Since we launched our SEM Plus product in March, dealers have been giving us great feedback — and asking a lot of great questions about how they can do better. Our Andrew Grochal headed up the development of the product, and in this article in Dealer Marketing Magazine, he outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out:

How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns.

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Topics: media, SEM, SEM Plus