Competition is fierce in the auto industry, but savvy dealers use digital marketing to set themselves apart and convert more car shoppers into buyers. Ashley Karr, CarGurus’ VP of Global B2B Marketing, outlines four best practices that should be at the top of every dealers’ digital marketing to-do list.
Sam Zales, Chief Operating Officer of CarGurus, recently joined Brian Pasch, founder of PCG Companies, for a discussion about dealership marketing strategies and the value CarGurus offers dealers. In the podcast, they cover:
- CarGurus’ market momentum and the foundational elements of our growth strategy
- Why winning the consumer experience is crucial to winning the marketplace battle
- What’s ahead in the coming months for automotive dealers
- Plus, a lot more!
In this Dealer Marketing Magazine article, CarGurus VP of Product Management Andrew Grochal outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out: