Topic: marketing

Tips for identifying and reaching your larger market in 2021

Posted by Meg Bernazzani on January 13, 2021

Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.

The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.

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Topics: area boost, best practices, market analysis tool, marketing

Choosing a digital marketing partner to set your dealership up for success

Posted by Meg Bernazzani on April 16, 2019

Digital marketing is a crucial way for your dealership to reach today’s online shoppers. But where do you start? There are essentially three main ways you can handle your dealership’s digital marketing efforts:

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Topics: digital marketing, marketing, Marketing tips, partner