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Topic: market analysis tool

Tips for identifying and reaching your larger market in 2021

Posted by Meg Bernazzani on January 13, 2021

Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.

The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.

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Topics: area boost, best practices, market analysis tool, marketing

What’s new at CarGurus? Quarterly product updates

Posted by Meg Bernazzani on June 24, 2020

As dealerships begin to get back to business, we realize it’s more important than ever that we support our dealer partners, which is why the CarGurus Product teams have been hard at work building new features and product updates. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

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Topics: CarGurus news, financing, market analysis tool, pricing tool, product updates, restricted listings, rpm