Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. But new technology, including what’s offered through third-party marketplaces, is playing a big role in helping to make the used car buying experience easier and more transparent.
On CarGurus, car shopping is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.
Putting the consumer first is a win-win for customers and dealers
Purchasing a used car can be a nerve-wracking experience, especially when you’re unsure of the car’s exact value. Still, used car sales are growing at a faster pace than new car sales in the U.S. as the car shopping process becomes increasingly digitized—95% of consumers use digital as a source of information.
New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. A recent study showed over 80% of shoppers visit three or more websites to research their next car purchase1—highlighting the need for car dealers to focus more on engaging consumers through online channels.
Third-party marketplaces in particular work well because they put the customer’s needs first by providing detailed vehicle information and comparison tools. The best sites provide comparisons, allow shoppers to sort cars by value, and make it easy for users to see unbiased dealer reviews after they’ve drilled down to the cars that match their budget and taste. A recent survey conducted by CarGurus showed 80% of participants won’t buy a car without transparent, third-party information about its market value.2