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Topic: Gen Z

3 Key insights you need to know about Gen Z car buyers

Posted by Meg Bernazzani on October 4, 2021

In a recent blog post, we discussed the increasing importance of social media throughout today’s car shopping journey. Social media is a powerful tool that nearly all (95%) car shoppers use while researching and shopping for a vehicle – and it’s a channel that Gen Z car buyers are particularly inclined to turn to for help.

Here, we dive into what makes Gen Z car buyers unique and the influence of social media throughout their shopping journey.

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Topics: CarGurus data, Gen Z, shopper insights, social media