Topic: Gen Z
Posted by Meg Bernazzani on October 4, 2021
In a recent blog post, we discussed the increasing importance of social media throughout today’s car shopping journey. Social media is a powerful tool that nearly all (95%) car shoppers use while researching and shopping for a vehicle – and it’s a channel that Gen Z car buyers are particularly inclined to turn to for help.
Here, we dive into what makes Gen Z car buyers unique and the influence of social media throughout their shopping journey.