Topic: flatten the curve
(The following email went out to our dealer customers on 3/18. We’ve heard that it didn’t reach everyone we wanted to, so we’re republishing it here.)
One of CarGurus’ core values is Integrity – and that drives our commitment to being a partner in the community. As the COVID-19 situation continues to unfold around the world, we wanted to let you know that we at CarGurus are thinking of all our customers and partners, hoping you, your family, and your employees are safe.
It’s an unprecedented situation, and we, like you, are working hard to adapt to the rapidly evolving circumstances. We know the crisis is already hitting many dealers hard, but the impact is varied. Some areas are nearing total shutdown, others are not yet impacted. Similarly, our lead volumes remain surprisingly strong in many regions, while they’re weaker in harder-hit areas.
Whatever your situation is, we’re committed to trying to give you the support you need to reach your best possible results during this challenging time. To that end:
- We are giving you 50% off of your fees for listings and display services provided in April. You don’t need to ask – we’ll apply this reduction to all dealers in the US. If you have additional questions or concerns, please don’t hesitate to contact your account manager.
- Your subscription will still be active, your contract with us will remain effective, and you will continue to receive leads, but as buyer activity has slowed, we expect significantly lower volumes.
In light of the rapidly-evolving situation with the COVID-19 pandemic, CarGurus has strongly encouraged all employees worldwide to work from home until further notice. This should not impact our ability to support our dealer customers or the consumer shopping experience on our site: CarGurus employees are well equipped to work remotely and all major business functions will continue as normal.
We are focused on the health and safety of our employees and the communities they live in. As a result, we’ve been changing in-person events and meetings to virtual events whenever possible. We’ve also asked employees to limit business travel. Local reps may choose to continue dealer visits if needed — we’re eager to help our customers as much as possible during a difficult situation.
Please reach out to your rep or 1-800-CARGURUS if you have any questions.