Topic: digital marketing

5 tips for writing compelling copy for online automotive ads

Posted by Meg Bernazzani on January 21, 2019

In the past several years, there’s been a surge in digital advertising spend in the automotive industry. Last year, for the first time, digital advertising made up more than half of total ad spending—and eMarketer forecasts that consistent, double-digit growth in digital ad spending for the auto industry will continue through 2019.

Yet all too often, dealerships treat the copy in their advertising as an afterthought. They toss in a few keywords, check the grammar, and hit publish. But copy is important—words matter!—and it should be treated that way.

We’ve put together some of the top tips for writing ad copy to help your dealership get the greatest ROI from online ads.

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Topics: advertising best practices, digital marketing, Marketing tips

Why every dealership should embrace mobile marketing

Posted by Amylou McBride on August 30, 2018

Mobile puts a wealth of information at shoppers’ fingertips, and it is disrupting the way people find and engage with brands throughout their buying journey. And mobile use only continues to rise among shoppers in the United States, according to eMarketer.

To connect with these potential customers, your dealership needs to invest in an effective mobile marketing strategy. Mobile marketing goes beyond email marketing—it brings your inventory to your buyer’s mobile devices and makes all of your content easily accessible. If your business is not marketing effectively on mobile, it’s missing its chance to stay competitive and reach shoppers where they feel comfortable.

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Topics: digital marketing, mobile, mobile marketing

Dealers who create content ramp up authority, trust, and sales

Posted by Meg Bernazzani on July 12, 2018

Good content gives you a trustworthy voice—and makes you stand out from the crowd

Creating your own content can transform you from one dealer among many into a trusted industry voice, helping to reassure potential buyers of your credibility and expertise. Engage your audience with video, graphics and images, as well as words. It’s all a lot easier than you might think.

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Topics: content creating, digital marketing, Marketing tips