Topic: digital marketing

Understanding the what and why of retargeting

Posted by Meg Bernazzani on June 12, 2019

You visit a website to check out a pair of shoes you’ve been eyeing. You leave without buying them. You visit ESPN to check a score, then sign into Facebook to look at your newsfeed, and so on. Suddenly, you notice there are ads for the very shoes you were looking at following you around the web.

Maybe you ignore the ads at first, but after seeing the shoe ad for the tenth time, you decide to go back to the website and buy them.

That’s retargeting at work—and we’ve probably all had this experience in today’s digital age.

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Topics: digital marketing, Marketing tips, retargeting

A car dealer’s guide to digital marketing best practices

Posted by Meg Bernazzani on June 5, 2019

Unless you’re really lucky, keeping car sales rolling in isn’t as easy as turning the lights on at your dealership and crossing your fingers. Instead, you need a digital marketing strategy that attracts shoppers and ultimately turns them into buyers.

From optimizing your website to personalizing email campaigns and creating helpful videos, there’s a lot you can do to give your dealership a competitive edge. But there’s no one-size-fits-all approach, and that’s where these marketing best practices come in:

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Topics: best practices, digital marketing, Marketing tips

Choosing a digital marketing partner to set your dealership up for success

Posted by Meg Bernazzani on April 16, 2019

Digital marketing is a crucial way for your dealership to reach today’s online shoppers. But where do you start? There are essentially three main ways you can handle your dealership’s digital marketing efforts:

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Topics: digital marketing, marketing, Marketing tips, partner

5 tips for writing compelling copy for online automotive ads

Posted by Meg Bernazzani on January 21, 2019

In the past several years, there’s been a surge in digital advertising spend in the automotive industry. Last year, for the first time, digital advertising made up more than half of total ad spending—and eMarketer forecasts that consistent, double-digit growth in digital ad spending for the auto industry will continue through 2019.

Yet all too often, dealerships treat the copy in their advertising as an afterthought. They toss in a few keywords, check the grammar, and hit publish. But copy is important—words matter!—and it should be treated that way.

We’ve put together some of the top tips for writing ad copy to help your dealership get the greatest ROI from online ads.

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Topics: advertising best practices, digital marketing, Marketing tips

Why every dealership should embrace mobile marketing

Posted by Amylou McBride on August 30, 2018

Mobile puts a wealth of information at shoppers’ fingertips, and it is disrupting the way people find and engage with brands throughout their buying journey. And mobile use only continues to rise among shoppers in the United States, according to eMarketer.

To connect with these potential customers, your dealership needs to invest in an effective mobile marketing strategy. Mobile marketing goes beyond email marketing—it brings your inventory to your buyer’s mobile devices and makes all of your content easily accessible. If your business is not marketing effectively on mobile, it’s missing its chance to stay competitive and reach shoppers where they feel comfortable.

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Topics: digital marketing, mobile, mobile marketing

Dealers who create content ramp up authority, trust, and sales

Posted by Meg Bernazzani on July 12, 2018

Good content gives you a trustworthy voice—and makes you stand out from the crowd

Creating your own content can transform you from one dealer among many into a trusted industry voice, helping to reassure potential buyers of your credibility and expertise. Engage your audience with video, graphics and images, as well as words. It’s all a lot easier than you might think.

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Topics: content creating, digital marketing, Marketing tips