Topic: dealer websites
Disclaimer: This content is informational only and should not be taken as legal advice in regard to the California Consumer Privacy Act.
Data is at the core of any business, especially in the auto industry. It’s not uncommon for car dealers to collect sensitive customer info at numerous stages of the buying journey, from financing to warranty management. But most are not thinking about data security on a day-to-day basis. Data breaches are an unfortunate way of tech life—2018 was the second most active year for data breaches, with over 5 billion records exposed.
On January 1, the California Consumer Privacy Act (CCPA) will go into effect. At this year’s Navigate conference, Spurti Kanekar—Director and Corporate Counsel for CarGurus—presented a deep dive on the CCPA and what it means for car dealers across the U.S. Her talk was a highlight of Navigate and is a must-see for dealers in California and beyond as we sneak closer to 2020.
We recently posted about this blog’s switch to SSL. The only difference you’ll notice is the “https” in your browser address bar, but SSL promises greater security, more confident users, and higher search rankings.
There’s one additional benefit to SSL that we thought deserved its own blog post: better analytics.
Next time you visit your bank’s website – or Facebook.com – take a look at the full URL. You’ll see “https” instead of “http” at the beginning of the URL, signifying that you’re accessing the site via a secure connection.
Now, the same level of security you expect for your personal or financial information is being used on dealers.cargurus.com. What prompted us to enable SSL on the CarGurus dealer blog?
We’re excited to be launching a new product for our customers: CarGurus Deal Badges.
These badges will show up on your own website, NOT your CarGurus listings, to demonstrate to your site visitors that you offer fair, transparent pricing.
How do Deal Badges work, and why might you want to start using them?