Topic: dealer insights
What goes into the car buying journey for the average auto shopper?
At a time when consumers are more indecisive than ever about key decisions, from what vehicle to purchase to which dealership to buy from, this question is crucial. The 2018 CarGurus Buyer Insight Report, released today, provides an answer. The report analyzes the digital purchase paths of more than 3,000 auto shoppers, giving an in-depth look at today’s complex car shopping process. Key findings include:
Last week, hundreds of automotive marketers from around the country joined us for CarGurus’ first-ever virtual Dealer Insights Summit. The event featured inspiring keynotes, an engaging dealer panel, and educational presentations focused not only on what’s happening in automotive now, but also what’s ahead. It was packed with actionable takeaways and powerful industry insights—here are some of the highlights: