Topic: dealer dashboard
Update: “Dealer Fees” now available in financing offers
We’ve made an adjustment to the pre-qualification process for shoppers based on dealer feedback. Shoppers who are pre-qualifying for financing will now see “Dealer Fees” added to the offer, and this will provide them a penny-perfect offer to work with you. This feature enhancement will help our dealer partners set the right expectations and minimize shopper objections during the sale. For any dealers without a listed Dealer Fee, we’ll use a state average.
Call your CarGurus rep at 1-800-CARGURUS to add your custom dealer fee.
Our product teams have been working hard to improve CarGurus’ financing feature, the latest way we’re helping you connect with low-funnel shoppers. With the improved financing feature, shoppers are able to prequalify for financing with lenders you already work with right from the VDP. Some reasons you’ll want to use the financing feature are:
At CarGurus, we’re working hard to give our dealers better tools to solve the challenge of attribution. We recently launched an update to our Dealer Dashboard that should make it easier for dealers to see which CarGurus leads bought a vehicle.
Lead details added to Removed Listing Activity section
The Removed Listing Activity section isn’t so much new as it is improved. It lets dealers see their recently sold/removed listings, along with a breakdown of all the CarGurus leads and connections for those vehicles. What’s new is that we’ve added the details of those leads so it’s easier for dealers to tie a specific lead to the sale of a particular vehicle.
Car auctions are an essential way to increase and improve used inventory—and they are the bread and butter for many dealers. Because they can be fast-paced, high-intensity settings though, knowing which vehicles you are going to bid on and how much you are willing to pay before you get to the car auction is crucial.
Within your CarGurus dashboard are a number of tools to help you prepare so you can find the perfect cars to buy at the auction for your lot. In this post, we are going to look at how you can use those tools—and the data they provide—to set yourself up for success.
Consider the following questions before and during an auction and use CarGurus tools to stock the right cars and set up your lot for a quicker turn rate.
While we’re happy to be the number one online auto marketplace, we’re still working hard to give our dealers more and better tools. We recently launched a few updates to our dealer dashboard that should make it easier for dealers to get the most out of our platform.
In today’s digital world, reviews are everywhere. Sites like Yelp, Angie’s List, TripAdvisor, and even auto shopping sites like CarGurus give people an easy way to share their buying experiences—good and bad—with fellow shoppers. For consumers, reviews provide the transparency they need to make informed buying decisions.
But reviews aren’t just about customer satisfaction. Your dealership can leverage them as a powerful marketing tool to drive customers to your dealership. In order to use them to your advantage though, you need to start paying attention—and responding—to them.