Topic: consumer resources

Use CarGurus resources to connect with customers after their car purchase and stay top of mind

Posted by Meg Bernazzani on November 20, 2018

People have become information-obsessed, even over the small stuff. And car buyers are no exception. They’re spending more time than ever—over 13 hours in many cases—researching their purchase options before ever making a decision.

But what happens to those car buyers after they’ve done their research and made their purchase at your dealership? Their need for information doesn’t end. As car owners, they need to know how to maintain their vehicles, where to go for service, what insurance to get, and more.

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Topics: consumer resources, driving sales, Marketing tips

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