Topic: CarGurus products
You asked and we listened. CarGurus is excited to announce the launch of IMV Scan, a new tool that allows our dealer partners to use a VIN to get an estimated Instant Market Value (IMV) and receive a breakdown of the price ranges for each deal rating – all before adding the vehicle and price to their inventory feed. IMV Scan lives within the CarGurus app and is available to dealers who are currently enrolled in Enhanced, Featured, and Featured Priority packages on a trial basis through the end of 2020.
Area Boost (previously called ‘Delivery’) is one of our latest offerings that helps dealers expand their reach by showing their deliverable listings to shoppers outside their local market.
By making it easy for low-funnel shoppers to find the exact cars they want, dealers with Area Boost are able to compete in low-supply markets that they weren’t previously reaching. Especially in today’s unique selling environment when most car shoppers would prefer to use contactless services during the purchase process, this product provides a simple way for dealers to increase their exposure and convert a larger audience of shoppers. Participating Area Boost dealers see on average 40% more vehicle detail page views from shoppers in their target market.