Topic: CarGurus news
Congratulations to the dealers that were recognized in the 5th annual CarGurus Top Rated Dealer Awards today!
Based on reviews from car shoppers across the country, these annual awards celebrate a select group of car dealers for their exceptional service and commitment to customer satisfaction. The winning dealers have the highest average review ratings from shoppers on the CarGurus platform.
For the third year in a row, CarGurus is proud to have won top honors in the DrivingSales Dealer Satisfaction Awards for both Used Car Advertising and New Car Leads.
What goes into the car buying journey for the average auto shopper?
At a time when consumers are more indecisive than ever about key decisions, from what vehicle to purchase to which dealership to buy from, this question is crucial. The 2018 CarGurus Buyer Insight Report, released today, provides an answer. The report analyzes the digital purchase paths of more than 3,000 auto shoppers, giving an in-depth look at today’s complex car shopping process. Key findings include:
2018 was a banner year for us here at CarGurus: we officially became the #1 auto shopping site in the US, our Gurus held and attended dealer events in 30+ cities, and we launched lots of new content to help you sell more cars—and it didn’t go unnoticed!
We took a moment to reflect on everything we did in 2018, and here are some of the highlights.
Andrew Grochal here, Head of Dealer Products for CarGurus. I wanted to provide some additional information to answer some questions that have come up from dealers on how we use trim and option data in our ranking and rating algorithms.
First, I want to be very clear that we understand how critical it is for vehicles to have accurate trim and option info. From our point of view, it’s a win for both consumers and dealers for us to get this right, and we’re constantly improving our ability to get this right while giving you the tools to identify and quickly fix any issues.
With so many different touchpoints along a car buyer’s path to purchase—more than 24, according to Google—it can be difficult for dealers to make sense of which are most influential throughout a consumer’s buying journey. Attribution is one of the biggest challenges dealers face today—and it’s something that we at CarGurus are continually looking to provide a solution to for our dealers. And, today we’re turning a corner.
CarGurus is thrilled to announce that we have teamed up with vAuto, Clarivoy, and Vistadash, three game-changing analytics platforms, to help dealers learn more about their inventory performance. Through these partnerships, we will be able to provide more data than ever to our dealers, increasing transparency and giving dealers a more holistic view of their online listing performance including VDP views, map clicks, and more.
Sam Zales, Chief Operating Officer of CarGurus, recently joined Brian Pasch, founder of PCG Companies, for a discussion about dealership marketing strategies and the value CarGurus offers dealers. In the podcast, they cover:
- CarGurus’ market momentum and the foundational elements of our growth strategy
- Why winning the consumer experience is crucial to winning the marketplace battle
- What’s ahead in the coming months for automotive dealers
- Plus, a lot more!
In a market where customer expectations are evolving rapidly and the shopping journey continues to become more disconnected, CarGurus has remained steadfast in its goal: building the world’s most trusted and transparent automotive marketplace—and it’s working. CarGurus is now the most visited and most used car shopping site in the US.*
Last week, hundreds of automotive marketers from around the country joined us for CarGurus’ first-ever virtual Dealer Insights Summit. The event featured inspiring keynotes, an engaging dealer panel, and educational presentations focused not only on what’s happening in automotive now, but also what’s ahead. It was packed with actionable takeaways and powerful industry insights—here are some of the highlights:
It’s that time of year again — time to present the fourth annual CarGurus Top Rated Dealer Awards in the US.
The awards recognize a select group of car dealers with the highest average ratings from shoppers who have submitted reviews through the CarGurus platform. Each of the dealers receiving the award provides exceptional customer service as expressed in their customers’ online reviews.