Topic: CarGurus news
With so many different touchpoints along a car buyer’s path to purchase—more than 24, according to Google—it can be difficult for dealers to make sense of which are most influential throughout a consumer’s buying journey. Attribution is one of the biggest challenges dealers face today—and it’s something that we at CarGurus are continually looking to provide a solution to for our dealers. And, today we’re turning a corner.
CarGurus is thrilled to announce that we have teamed up with vAuto, Clarivoy, and Vistadash, three game-changing analytics platforms, to help dealers learn more about their inventory performance. Through these partnerships, we will be able to provide more data than ever to our dealers, increasing transparency and giving dealers a more holistic view of their online listing performance including VDP views, map clicks, and more.
Sam Zales, Chief Operating Officer of CarGurus, recently joined Brian Pasch, founder of PCG Companies, for a discussion about dealership marketing strategies and the value CarGurus offers dealers. In the podcast, they cover:
- CarGurus’ market momentum and the foundational elements of our growth strategy
- Why winning the consumer experience is crucial to winning the marketplace battle
- What’s ahead in the coming months for automotive dealers
- Plus, a lot more!
In a market where customer expectations are evolving rapidly and the shopping journey continues to become more disconnected, CarGurus has remained steadfast in its goal: building the world’s most trusted and transparent automotive marketplace—and it’s working. CarGurus is now the most visited and most used car shopping site in the US.*
Last week, hundreds of automotive marketers from around the country joined us for CarGurus’ first-ever virtual Dealer Insights Summit. The event featured inspiring keynotes, an engaging dealer panel, and educational presentations focused not only on what’s happening in automotive now, but also what’s ahead. It was packed with actionable takeaways and powerful industry insights—here are some of the highlights:
It’s that time of year again — time to present the fourth annual CarGurus Top Rated Dealer Awards in the US.
The awards recognize a select group of car dealers with the highest average ratings from shoppers who have submitted reviews through the CarGurus platform. Each of the dealers receiving the award provides exceptional customer service as expressed in their customers’ online reviews.
The modern car buying journey provides dealers with many opportunities to connect with and influence shoppers. The secret to reaching these potential customers is investing in sites that have serious shoppers at every stage of the journey.
Not all sites are created equal though. Recently, we announced that CarGurus is the most visited and most used car shopping site in the US by many key metrics:
For 12 years, CarGurus has been building a better way for car shoppers to find the right car at the right price from the right dealer. We’ve always believed that our emphasis on transparency, technology, data, and dealer partnerships gave us the advantage over other automotive marketplaces.
Now, our dealers and shoppers have combined to make us number one among competitive car shopping sites in key audience metrics. According to comScore, CarGurus comes out on top:
We’re honored and proud to share the news that we’ve been ranked number one for both Used Car Advertising and New Car leads in the ninth annual DrivingSales Dealer Satisfaction Awards.
We’re thrilled to announce that our new dealer information portal – the Dealer Resource Center – is live at https://dealerresource-wpengine-com.dealerresource.wpengine.com!
Next time you visit your bank’s website – or Facebook.com – take a look at the full URL. You’ll see “https” instead of “http” at the beginning of the URL, signifying that you’re accessing the site via a secure connection.
Now, the same level of security you expect for your personal or financial information is being used on dealers.cargurus.com. What prompted us to enable SSL on the CarGurus dealer blog?