Topic: CarGurus info
We hope that you and your dealership employees are staying well during this challenging time.
As developments around COVID-19 continue to evolve, we understand you are working hard to figure out how to deal with it while continuing to safely serve customers and employees. Some of our dealer customers have shared steps they’re taking to keep people safe at their dealerships and do more business digitally. We’ve compiled all of them below to help you navigate the ongoing situation.
In light of the rapidly-evolving situation with the COVID-19 pandemic, CarGurus has strongly encouraged all employees worldwide to work from home until further notice. This should not impact our ability to support our dealer customers or the consumer shopping experience on our site: CarGurus employees are well equipped to work remotely and all major business functions will continue as normal.
We are focused on the health and safety of our employees and the communities they live in. As a result, we’ve been changing in-person events and meetings to virtual events whenever possible. We’ve also asked employees to limit business travel. Local reps may choose to continue dealer visits if needed — we’re eager to help our customers as much as possible during a difficult situation.
Please reach out to your rep or 1-800-CARGURUS if you have any questions.
In recent weeks there’s been some inaccurate information being shared about how we approach search engine optimization (SEO). We don’t usually respond to deceptive accusations from competitors, but this topic continues to come up and for the sake of our dealer customers we wanted to clear up any possible confusion.
Let us be clear: We do not engage in so-called “black hat” tactics. We don’t buy backlinks, we don’t cloak content, and we have not been manually penalized by Google. Period.
It is true that a change to Google’s algorithm earlier this year had an impact on our organic search traffic. Despite that, in Q1, we had almost 3X the monthly visits and 1.6X the monthly unique visitors as our next closest competitor, according to comScore MediaMetrix Multi-Platform, Automotive.
For the third year in a row, CarGurus is proud to have won top honors in the DrivingSales Dealer Satisfaction Awards for both Used Car Advertising and New Car Leads.
Sam Zales, Chief Operating Officer of CarGurus, recently joined Brian Pasch, founder of PCG Companies, for a discussion about dealership marketing strategies and the value CarGurus offers dealers. In the podcast, they cover:
- CarGurus’ market momentum and the foundational elements of our growth strategy
- Why winning the consumer experience is crucial to winning the marketplace battle
- What’s ahead in the coming months for automotive dealers
- Plus, a lot more!
Driving is the most popular means of commuting for Americans—and 72% drive every day—according to a recent CarGurus survey. And of those who drive, the most popular reasons for doing so are convenience (34%) and speed (20%).
For dealers, understanding car shoppers’ commuting behaviors and sentiments provides an opportunity to stock the right cars and act as informed consultants for those in the market to buy a car. Check out our interactive map with location-specific car recommendations based on area commuting conditions to see if you have these cars in your inventory.
Whether you need help pricing your inventory or you’re looking for insight into what cars to stock, CarGurus can help! We track the prices of millions of used cars and make the data available in our Price Trends tool. Use it to identify seasonal trends, look up average used car prices, or find out which makes and models best hold their value over time.
Putting the consumer first is a win-win for customers and dealers
Purchasing a used car can be a nerve-wracking experience, especially when you’re unsure of the car’s exact value. Still, used car sales are growing at a faster pace than new car sales in the U.S. as the car shopping process becomes increasingly digitized—95% of consumers use digital as a source of information.
New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. A recent study showed over 80% of shoppers visit three or more websites to research their next car purchase1—highlighting the need for car dealers to focus more on engaging consumers through online channels.
Third-party marketplaces in particular work well because they put the customer’s needs first by providing detailed vehicle information and comparison tools. The best sites provide comparisons, allow shoppers to sort cars by value, and make it easy for users to see unbiased dealer reviews after they’ve drilled down to the cars that match their budget and taste. A recent survey conducted by CarGurus showed 80% of participants won’t buy a car without transparent, third-party information about its market value.2
You know your job better than anyone, and you know that CarGurus will help you sell more vehicles. There’s only one thing standing in your way: you need your boss’ approval.
Don’t let that conversation intimidate you. Carve out some time to present CarGurus face-to-face, and explain why it’s worth it for your dealership.