Topic: CarGurus info
Sam Zales, Chief Operating Officer of CarGurus, recently joined Brian Pasch, founder of PCG Companies, for a discussion about dealership marketing strategies and the value CarGurus offers dealers. In the podcast, they cover:
- CarGurus’ market momentum and the foundational elements of our growth strategy
- Why winning the consumer experience is crucial to winning the marketplace battle
- What’s ahead in the coming months for automotive dealers
- Plus, a lot more!
Driving is the most popular means of commuting for Americans—and 72% drive every day—according to a recent CarGurus survey. And of those who drive, the most popular reasons for doing so are convenience (34%) and speed (20%).
For dealers, understanding car shoppers’ commuting behaviors and sentiments provides an opportunity to stock the right cars and act as informed consultants for those in the market to buy a car. Check out our interactive map with location-specific car recommendations based on area commuting conditions to see if you have these cars in your inventory.
Whether you need help pricing your inventory or you’re looking for insight into what cars to stock, CarGurus can help! We track the prices of millions of used cars and make the data available in our Price Trends tool. Use it to identify seasonal trends, look up average used car prices, or find out which makes and models best hold their value over time.
Putting the consumer first is a win-win for customers and dealers
Purchasing a used car can be a nerve-wracking experience, especially when you’re unsure of the car’s exact value. Still, used car sales are growing at a faster pace than new car sales in the U.S. as the car shopping process becomes increasingly digitized—95% of consumers use digital as a source of information.
New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. A recent study showed over 80% of shoppers visit three or more websites to research their next car purchase1—highlighting the need for car dealers to focus more on engaging consumers through online channels.
Third-party marketplaces in particular work well because they put the customer’s needs first by providing detailed vehicle information and comparison tools. The best sites provide comparisons, allow shoppers to sort cars by value, and make it easy for users to see unbiased dealer reviews after they’ve drilled down to the cars that match their budget and taste. A recent survey conducted by CarGurus showed 80% of participants won’t buy a car without transparent, third-party information about its market value.2
You know your job better than anyone, and you know that CarGurus will help you sell more vehicles. There’s only one thing standing in your way: you need your boss’ approval.
Don’t let that conversation intimidate you. Carve out some time to present CarGurus face-to-face, and explain why it’s worth it for your dealership.
We’re honored and proud to share the news that we’ve been ranked number one for both Used Car Advertising and New Car leads in the ninth annual DrivingSales Dealer Satisfaction Awards.
Most marketers will tell you that last-touch attribution—the most common way to measure marketing effectiveness—isn’t perfect. There are many steps along the customer journey, and shoppers can interact with your brand, content, and marketing materials dozens of times before making a purchase. But last touch gets used anyway, because it’s better than nothing and much easier to implement than more nuanced models.
In his post Inspect CarGurus Referral Traffic in GA, Brian Pasch at PCG Companies lays out the case for why a more comprehensive view of lead attribution is important, and uses CarGurus as his example.
You may have heard about CarGurus’ new Dealer Resource Center – it features informative content to help you improve your sales and marketing, as well as tips and tricks for getting the most from your CarGurus account.
In the “tips” category is our latest video, which explains how you can use the CarGurus Pricing Tool to price your vehicles more efficiently.
What can the pricing tool do?