Topic: CarGurus events
In the wake of the coronavirus pandemic, car shopping has changed in the blink of an eye. Join us for a live discussion on Wednesday, April 8 at 1pm ET with a panel of digital advertising experts from Facebook, Bosak Motors, and CarGurus. They’ll explore the impact of COVID-19 and how dealers can optimize their digital marketing strategy for a return on investment now and in the future.
In this webinar, you’ll learn how to:
- Adapt to evolving shopper trends during these unprecedented times
- Strategically incorporate social platforms in your digital advertising mix
- Measure and optimize your digital marketing performance
Have a question for the panel? Submit it now on the DRC Insider.
Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.
At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”
And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year!
We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.
Before you pack your bags and head to Boston though, read this guide so you can get the most out of Navigate.
CarGurus Digital Consultant Holly believes the best way to grow a business is through innovation. That’s why she’s excited Navigate is giving dealers the chance to hear from inspiring tech leaders outside the industry about how to push boundaries in automotive. Watch the video below to hear more about what makes Navigate unique.
Luxury vehicle sales have been consistently posting strong growth, and it turns out much of that growth may be attributed to first-time buyers, according to findings from the 2019 CarGurus Buyer Insights Report. About three in ten luxury car buyers said that before their most recent purchase, they had never bought a car.
Remember the headlines a few years back that Millennials were delaying buying a car? It seems that now that they’re ready to buy, they don’t want just any car, but rather an aspirational one. Our research found that first-time buyers in luxury are, on average, 29 years old. Additionally, among first-time buyers in luxury:
Join hundreds of dealers, partners, and industry experts at Navigate in Boston this October 22-23. Navigate is your ticket to actionable marketing tactics, game-changing strategies, and unparalleled inspiration that will help you take your dealership to the next level. Not convinced? Here’s what dealers and speakers attending this new kind of auto conference are most looking forward to:
You’re convinced that you want to attend Navigate 2019, and you know just how much value you’ll get out of it. Now it’s time to convince your boss.
Most managers will be focused on the cost of attending—both the dollars and the time—so you’ll need to focus on why the investment is worth it. We’ve got you covered though! Use these four tips to make the conversation a bit easier and persuade your boss to let you attend:
We hope you have your calendars marked for Navigate, CarGurus’ first-ever automotive conference coming this October.
This one-of-a-kind event is designed for dealers and is sure to become the go-to place to get inspired and gain valuable industry insights, year after year. We’ve got an outstanding agenda planned, networking opportunities galore, and we’re thrilled to announce a new wave of top-notch speakers at Navigate. They come from some of the most recognizable brands and others that are pushing the envelope in marketing and sales.
Regret missing the early bird ticket sale for Navigate 2019? Due to popular demand, we’re extending the deadline. From now until July 31st, a limited number of early bird tickets will be available online. That’s about two more weeks to save 30% on tickets to Navigate, CarGurus’ inaugural automotive conference packed with industry trends and insights for helping your dealership get better results.