Topic: CarGurus data

Pickup truck owners feeling the pinch of rising prices, CarGurus survey finds

Posted by Meg Bernazzani on March 29, 2019

Last month, CarGurus checked in with current and former pickup truck owners for the second year in a row to see if their attitudes toward the category, its brands, and their vehicles have changed. Overall, the survey uncovered that brand loyalty among pickup truck owners is beginning to decrease compared to one year ago. This becomes especially true when truck owners are asked about their brand loyalty in conjunction with increased prices. The survey results were as follows:

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Topics: CarGurus data, pickup trucks, trends, truck owners

CarGurus dives into car shopping journey in new 2018 Buyer Insight Report

Posted by Meg Bernazzani on January 25, 2019

What goes into the car buying journey for the average auto shopper?

At a time when consumers are more indecisive than ever about key decisions, from what vehicle to purchase to which dealership to buy from, this question is crucial. The 2018 CarGurus Buyer Insight Report, released today, provides an answer. The report analyzes the digital purchase paths of more than 3,000 auto shoppers, giving an in-depth look at today’s complex car shopping process. Key findings include:

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Topics: car shoppers, CarGurus data, CarGurus news, dealer insights

The top 2018 US used car searches on CarGurus, by state

Posted by Meg Bernazzani on January 2, 2019

Ever wonder which cars sit at the top of shoppers’ wish lists? Millions of car buyers visit CarGurus every month in search of their next vehicle, so we decided to dig into our data to find out. We looked at which makes and models were the most searched on CarGurus in each US state, and, after analyzing all of the car searches on our site in 2018, we found that when it comes to sought-after vehicles, Ford and Chevrolet lead the way.

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Topics: car searches, car shopping, CarGurus data

Car shoppers not ready for EVs, CarGurus survey finds

Posted by Megan Hennessey on December 3, 2018

With established automakers like Mercedes-Benz and newcomers like Byton announcing electric vehicles (EVs) at this year’s Los Angeles Auto Show, CarGurus conducted a survey to learn more about consumers’ thoughts and experiences with EVs.

Interestingly, we found that while 64% of shoppers are excited about the prospect of saving money on fuel with an EV, 65% are concerned about how expensive they are. This interest suggests a “wait and see approach,” with 15% of respondents noting they would probably or definitely own an EV in the next 5 years, and 34% noting the same over the next 10.

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Topics: car shoppers, CarGurus data, electric vehicles, EVs, trends