Topic: car shoppers
What goes into the car buying journey for the average auto shopper?
At a time when consumers are more indecisive than ever about key decisions, from what vehicle to purchase to which dealership to buy from, this question is crucial. The 2018 CarGurus Buyer Insight Report, released today, provides an answer. The report analyzes the digital purchase paths of more than 3,000 auto shoppers, giving an in-depth look at today’s complex car shopping process. Key findings include:
With established automakers like Mercedes-Benz and newcomers like Byton announcing electric vehicles (EVs) at this year’s Los Angeles Auto Show, CarGurus conducted a survey to learn more about consumers’ thoughts and experiences with EVs.
Interestingly, we found that while 64% of shoppers are excited about the prospect of saving money on fuel with an EV, 65% are concerned about how expensive they are. This interest suggests a “wait and see approach,” with 15% of respondents noting they would probably or definitely own an EV in the next 5 years, and 34% noting the same over the next 10.
Driving is the most popular means of commuting for Americans—and 72% drive every day—according to a recent CarGurus survey. And of those who drive, the most popular reasons for doing so are convenience (34%) and speed (20%).
For dealers, understanding car shoppers’ commuting behaviors and sentiments provides an opportunity to stock the right cars and act as informed consultants for those in the market to buy a car. Check out our interactive map with location-specific car recommendations based on area commuting conditions to see if you have these cars in your inventory.