Topic: car buyers
It’s a simple question: what are the most used popular vehicles on CarGurus nationally? We now have more than 18 million monthly users in the US, so our used-vehicle stats provide a solid picture of the used-car market as a whole.
Without further ado, let’s take a look at the top five used vehicles on CarGurus.
In January we identified which luxury vehicles are more popular on CarGurus (in terms of lead submissions) than their share of the new-vehicle market would suggest.
This month we’ll ask the same question about trucks and SUVs. Which of these vehicles were “overrepresented” on CarGurus in February?
OEMs spend many millions of dollars on Super Bowl advertising every year. Last month, Kantar Media estimates, just six automakers spent $97 million on Super Bowl ads. That netted them 11 minutes of commercial time during the game.
Of course, the primary goal of these expensive ads is to drive shopper interest in new vehicles. This year saw ads for a number of redesigned vehicles and two all-new models (the Acura NSX and the Buick Cascada).
But do OEMs’ Super Bowl ads also drive shoppers towards used vehicles?
Did you know CarGurus has a blog for car shoppers? You may – it’s been around a lot longer than GuruU and has thousands of monthly readers.
In this monthly feature, we’ll share the consumer blog’s most popular posts from the previous month. Understanding what our users are reading can help you market more effectively to your customers.
So which posts did CarGurus shoppers find most appealing in January?