Topic: car buyers

What Are The Most Popular Vehicles To Buy Used?

Posted by CarGurus Admin on March 21, 2016

It’s a simple question: what are the most used popular vehicles on CarGurus nationally? We now have more than 18 million monthly users in the US, so our used-vehicle stats provide a solid picture of the used-car market as a whole.

Without further ado, let’s take a look at the top five used vehicles on CarGurus.

Read more
Topics: car buyers, data, research

Truck and SUV Sales on CarGurus: ‘Large’ and ‘Luxury’ Are the Themes

Posted by CarGurus Admin on March 8, 2016

In January we identified which luxury vehicles are more popular on CarGurus (in terms of lead submissions) than their share of the new-vehicle market would suggest.

This month we’ll ask the same question about trucks and SUVs. Which of these vehicles were “overrepresented” on CarGurus in February?

Read more
Topics: car buyers, data

Do Super Bowl Ads Affect Used Car Purchase Interest?

Posted by CarGurus Admin on March 2, 2016

OEMs spend many millions of dollars on Super Bowl advertising every year. Last month, Kantar Media estimates, just six automakers spent $97 million on Super Bowl ads. That netted them 11 minutes of commercial time during the game.

Of course, the primary goal of these expensive ads is to drive shopper interest in new vehicles. This year saw ads for a number of redesigned vehicles and two all-new models (the Acura NSX and the Buick Cascada).

But do OEMs’ Super Bowl ads also drive shoppers towards used vehicles?

Read more
Topics: car buyers, data, research

What’s Hot on the CarGurus Consumer Blog: February 2016

Posted by CarGurus Admin on February 22, 2016

Did you know CarGurus has a blog for car shoppers? You may – it’s been around a lot longer than GuruU and has thousands of monthly readers.

In this monthly feature, we’ll share the consumer blog’s most popular posts from the previous month. Understanding what our users are reading can help you market more effectively to your customers.

So which posts did CarGurus shoppers find most appealing in January?

Read more
Topics: car buyers, CarGurus info