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Topic: car buyers

Just launched! CarGurus 2021 Buyer Insight Report

Posted by Beth Burke on October 19, 2021

It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the fourth year in a row, CarGurus analyzed the path to purchase of more than 3,000 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever before.

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Topics: car buyers, CarGurus data, shopper insights

Back to business: Car sales and service sanitation precautions to take

Posted by Sarah Pekala on May 18, 2020

States across the country are starting their phased process of reopening the economy. In many places, that means previously shut down dealership showrooms are opening their doors for the first time in months. Since the COVID-19 virus can survive on many types of surfaces, concerns about transmission has set new expectations for car cleanliness. As you get ready to get back to work, your customers expect a different kind of safety protocol for disinfecting cars—whether it’s for test drives or service appointments—and interacting with the public. So it’s important that you clearly communicate the steps you’re taking to keep them safe.

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Topics: best practices, car buyers, contactless services, covid-19

Survey says: car buyers moving faster, doing more research online

Posted by Ashley Karr on August 8, 2017

Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: 

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Topics: car buyers, data, research, survey

Today’s Auto Shopper and the Affordability Question

Posted by Ashley Karr on February 9, 2017

We saw considerable strength in the auto market in 2016. Helped by record-breaking new-car sales, the OEMs generated billions of dollars in profit.

Yet these impressive figures mask the reality of auto retail at the dawn of 2017. Not only did new-vehicle incentives grow as 2016 wore on, but shoppers bought more certified pre-owned vehicles – and used vehicles – than ever before.

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Topics: car buyers, pricing, research

Surging Popularity of Crossovers Reflected in CarGurus Lead Data

Posted by Ashley Karr on December 19, 2016

Perhaps you’ve heard that crossovers – Honda CR-Vs, Ford Escapes, Chevrolet Equinoxes, et al. – are now the nation’s most popular new-vehicle segment.

Turns out, their popularity extends to the used market, too.

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Topics: car buyers, data, research

What’s Hot on the CarGurus Consumer Blog: November 2016

Posted by Ashley Karr on December 5, 2016

CarGurus’ consumer blog, http://blog.cargurus.com, serves tens of thousands of auto shoppers every month with reviews, auto-show reveals, and lots more.

Here’s what CarGurus users were most interested in during the month of November.

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Topics: car buyers, CarGurus info

Major Life Events Drive Millennial Interest in Car Ownership

Posted by Ashley Karr on June 6, 2016

We recently explored auto buying habits for younger Millennials – those just out of college. Contrary to much of what has been reported in the media, these young people are interested in buying cars and trucks.

It may be the case that passing a major “life milestone” (i.e., graduating from college) is what spurs young shoppers to start searching for a car. With that in mind, it’s interesting that older Millennials, those aged 25 to 34, also appear to be jumping into the market. 

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Topics: car buyers, data, research

What’s Hot on the CarGurus Consumer Blog: April 2016

Posted by Ashley Karr on May 20, 2016

The news and reviews on our consumer-facing blog, blog.cargurus.com, help shoppers make more informed purchase decisions. (There’s content for enthusiasts, too. Check out this feature on how the Ford Mustang sells in Germany.)

Once a month, we look at the CG consumer blog’s analytics to identify the most popular posts. Read on to find out what digital shoppers were interested in last month.

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Topics: car buyers

iOS and Android Lead All Platforms Among Auto Shoppers

Posted by Ashley Karr on May 5, 2016

If you use a smartphone, odds are you’re either a die-hard iPhone fan or a committed Android user. Other operating systems have come and gone in the past decade, but iOS and Android now split about 98% of the US smartphone market.

What you may not expect is that the two OSs are the most popular platforms for accessing CarGurus.com – even more so than Windows or Mac OS.

But they are, and by a wide margin.

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Topics: car buyers, CarGurus info, data, research

Have Millennials Abandoned the Auto Market? Our Data Says No

Posted by Ashley Karr on April 28, 2016

A lot has been made of Millennials’ ambivalence about buying cars, and it may be true that young people are getting driver’s licenses later than past generations. Just-released data shows that the number of 16-year-old licensed drivers is at an 50-year low.

But among older Millennials – people in the 25-34-year-old range – interest in car ownership appears to be growing.

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Topics: car buyers, data, research