Topic: best practices

Tips for identifying and reaching your larger market in 2021

Posted by Meg Bernazzani on January 13, 2021

Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.

The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.

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Topics: area boost, best practices, market analysis tool, marketing

Back to business: Car sales and service sanitation precautions to take

Posted by Sarah Pekala on May 18, 2020

States across the country are starting their phased process of reopening the economy. In many places, that means previously shut down dealership showrooms are opening their doors for the first time in months. Since the COVID-19 virus can survive on many types of surfaces, concerns about transmission has set new expectations for car cleanliness. As you get ready to get back to work, your customers expect a different kind of safety protocol for disinfecting cars—whether it’s for test drives or service appointments—and interacting with the public. So it’s important that you clearly communicate the steps you’re taking to keep them safe.

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Topics: best practices, car buyers, contactless services, covid-19

COVID-19: Prioritizing the well-being of customers and staff

Posted by Meg Bernazzani on March 18, 2020

We hope that you and your dealership employees are staying well during this challenging time.

As developments around COVID-19 continue to evolve, we understand you are working hard to figure out how to deal with it while continuing to safely serve customers and employees. Some of our dealer customers have shared steps they’re taking to keep people safe at their dealerships and do more business digitally. We’ve compiled all of them below to help you navigate the ongoing situation.

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Topics: best practices, CarGurus info, covid-19

One Voice Report: Auto dealers facing inventory challenges

Posted by Sarah Pekala on February 26, 2020

Acquiring inventory is fundamental to car selling, but it’s becoming a common challenge year after year. In our recent One Voice Report, 76.3% of used car dealers reported that they found it more difficult to source the inventory they wanted in 2019 compared to 2018. Almost a third (32.8%) rated it as very or extremely difficult. Built around a survey of nearly 1,000 independent and franchise car dealers and our annual Dealer Council meeting, the inaugural CarGurus One Voice Report examines the inventory challenge and how dealers are coping.

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Topics: best practices, CarGurus data, dealer insights, trends

Top dealer resources and stories from 2019

Posted by Sarah Pekala on December 16, 2019

It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our Dealer Resource Center archive to find our favorite dealer resources, stories, and best practices we published in 2019. We hope to continue sharing interesting stories and valuable best practices like these well into 2020. Thank you for reading! We’re excited to share what’s to come in 2020.

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Topics: best practices, CarGurus Customers, digital marketing, Marketing tips, Navigate, reviews

3 simple steps for improving your dealership website

Posted by Lydia Thein on September 9, 2019

Most dealers say their website is their highest converting tool. However, in my role as a CarGurus account manager, I often see a one-size-fits-all approach to dealership websites. They’re missing any personality or wow factor, and they can be difficult to use. Together, these website issues don’t make me want to explore the inventory on the site or submit a lead for a vehicle that fits my search.

There are plenty of ways to optimize your website for shoppers though, whether you maintain your website in house, or you rely on a website host to keep it up to date. Here are three things CarGurus Digital Consultants suggest doing to improve your website.

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Topics: best practices, digital marketing, Marketing tips, website optimization

Auto Remarketing on digital marketing best practices that lead to more car sales

Posted by Meg Bernazzani on September 5, 2019

Competition is fierce in the auto industry, but savvy dealers use digital marketing to set themselves apart and convert more car shoppers into buyers. Ashley Karr, CarGurus’ VP of Global B2B Marketing, outlines four best practices that should be at the top of every dealers’ digital marketing to-do list.

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Topics: best practices, digital marketing, media, Navigate

A car dealer’s guide to digital marketing best practices

Posted by Meg Bernazzani on June 5, 2019

Unless you’re really lucky, keeping car sales rolling in isn’t as easy as turning the lights on at your dealership and crossing your fingers. Instead, you need a digital marketing strategy that attracts shoppers and ultimately turns them into buyers.

From optimizing your website to personalizing email campaigns and creating helpful videos, there’s a lot you can do to give your dealership a competitive edge. But there’s no one-size-fits-all approach, and that’s where these marketing best practices come in:

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Topics: best practices, digital marketing, Marketing tips