Topic: area boost
CarGurus has continued to build and improve products to support our dealer partners. Check out the key CarGurus product improvements you can expect now, and in the weeks to come.
Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.
The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.
Area Boost (previously called ‘Delivery’) is one of our latest offerings that helps dealers expand their reach by showing their deliverable listings to shoppers outside their local market.
By making it easy for low-funnel shoppers to find the exact cars they want, dealers with Area Boost are able to compete in low-supply markets that they weren’t previously reaching. Especially in today’s unique selling environment when most car shoppers would prefer to use contactless services during the purchase process, this product provides a simple way for dealers to increase their exposure and convert a larger audience of shoppers. Participating Area Boost dealers see on average 40% more vehicle detail page views from shoppers in their target market.