Skip to content

Topic: area boost

What’s new at CarGurus? Quarterly product updates

Posted by Beth Burke on October 21, 2021

The CarGurus team was hard at work all summer building and improving products to support our dealer partners. Check out the CarGurus product improvements you can expect now, and in the months to come, including:

  • Sell My Car program expansion updates
  • Area Boost updates
  • Contactless services update
  • New partnership announcement with SpinCar
  • Sneak peek at the CarGurus Dealer mobile app – coming soon!
Read more
Topics: 360vinspin, area boost, contactless services, dealer app, product updates, Sell My Car, SpinCar

What’s new at CarGurus? Quarterly product updates

Posted by Meg Bernazzani on April 23, 2021

CarGurus has continued to build and improve products to support our dealer partners. Check out the key CarGurus product improvements you can expect now, and in the weeks to come.

Read more
Topics: area boost, cargurus convert, CarGurus news, financing, IMV scan, mobile, product updates, rpm

Tips for identifying and reaching your larger market in 2021

Posted by Meg Bernazzani on January 13, 2021

Digital innovation is constantly changing the car business. A dealership can no longer simply post inventory to its website and expect that to be enough to bring in customers. The internet opens up a world of possibilities, and it takes a well-executed, coordinated effort to truly capitalize on its potential and draw attention to everything your dealership has to offer.

The cars on your lot could be matched with potential buyers from much further afield than you might think. With some planning and analysis and using a variety of platforms, your staff can cultivate a strategy for finding and reaching a customer base that extends far beyond your local market.

Read more
Topics: area boost, best practices, market analysis tool, marketing

CarGurus helps dealers expand their reach with Area Boost

Posted by Meg Bernazzani on October 20, 2020

Area Boost (previously called ‘Delivery’) is one of our latest offerings that helps dealers expand their reach by showing their deliverable listings to shoppers outside their local market.

By making it easy for low-funnel shoppers to find the exact cars they want, dealers with Area Boost are able to compete in low-supply markets that they weren’t previously reaching. Especially in today’s unique selling environment when most car shoppers would prefer to use contactless services during the purchase process, this product provides a simple way for dealers to increase their exposure and convert a larger audience of shoppers. Participating Area Boost dealers see on average 40% more vehicle detail page views from shoppers in their target market.

Read more
Topics: area boost, CarGurus products, delivery

What’s new at CarGurus? Quarterly product updates

Posted by Beth Burke on September 18, 2020

The CarGurus Product teams were hard at work over the summer, continuing to build new features and product enhancements that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

Read more
Topics: area boost, CarGurus news, dealer dashboard, financing, IMV scan, marketing analysis tool, product updates, rpm