Most marketers will tell you that last-touch attribution—the most common way to measure marketing effectiveness—isn’t perfect. There are many steps along the customer journey, and shoppers can interact with your brand, content, and marketing materials dozens of times before making a purchase. But last touch gets used anyway, because it’s better than nothing and much easier to implement than more nuanced models.
In his post Inspect CarGurus Referral Traffic in GA, Brian Pasch at PCG Companies lays out the case for why a more comprehensive view of lead attribution is important, and uses CarGurus as his example.
We recently posted about this blog’s switch to SSL. The only difference you’ll notice is the “https” in your browser address bar, but SSL promises greater security, more confident users, and higher search rankings.
There’s one additional benefit to SSL that we thought deserved its own blog post: better analytics.