Disclaimer: This content is informational only and should not be taken as legal advice in regard to the California Consumer Privacy Act.
Data is at the core of any business, especially in the auto industry. It’s not uncommon for car dealers to collect sensitive customer info at numerous stages of the buying journey, from financing to warranty management. But most are not thinking about data security on a day-to-day basis. Data breaches are an unfortunate way of tech life—2018 was the second most active year for data breaches, with over 5 billion records exposed.
On January 1, the California Consumer Privacy Act (CCPA) will go into effect. At this year’s Navigate conference, Spurti Kanekar—Director and Corporate Counsel for CarGurus—presented a deep dive on the CCPA and what it means for car dealers across the U.S. Her talk was a highlight of Navigate and is a must-see for dealers in California and beyond as we sneak closer to 2020.
Some absolutely amazing, creative, and engaging emails come from dealerships, but sometimes it’s purely by chance or curiosity that recipients open the messages. It’s often overlooked, but the subject line is the single most important piece of your email messages. People are bombarded with countless emails and most times, the only thing standing between your email and the “delete” button is the subject line.
According to a HubSpot study, automotive industry emails have an open rate of only 35%. Despite being slightly higher than open rates across all industries, which average 32%, it still means that 65% of your emails are never opened.
You know your job better than anyone, and you know that CarGurus will help you sell more vehicles. There’s only one thing standing in your way: you need your boss’ approval.
Don’t let that conversation intimidate you. Carve out some time to present CarGurus face-to-face, and explain why it’s worth it for your dealership.