Topic: 360 WalkArounds
If you’ve shopped for pretty much anything online, you’re well aware of the importance of photos. The quality and quantity of photographs on a listing play a significant role in engaging shoppers and, ultimately, converting them. This holds for car shopping—a process done primarily online and that typically involves visits to 17 unique sites by the average buyer.
That’s why you (or the photographer you hire!) must take numerous high-quality and detailed photos for every vehicle on your lot. Not only will excellent photographs capture the attention of more low-funnel shoppers, but they will also allow you to leverage the 360° WalkArounds automatically created by SpinCar as part of CarGurus Featured, Featured Priority, Area Boost, and Convert packages.
So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.