It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our Dealer Resource Center archive to find our favorite dealer resources, stories, and best practices we published in 2019. We hope to continue sharing interesting stories and valuable best practices like these well into 2020. Thank you for reading! We’re excited to share what’s to come in 2020.
We traveled the country and met some incredible dealers
Dealerships, regardless of their size, that embrace technology gain an advantage in today’s changing automotive landscape—and Blake Yelverton of Blake Yelverton Imports knows it. He signed up for CarGurus Enhanced Listings package in order to reach more shoppers and generate more sales at his small, independent dealership in Gulfport, Mississippi.
We asked, “Are you a digital marketing master?”
Not every dealership should have the same digital marketing strategy. Take the quiz to find out if you’re a marketing master and get personalized digital marketing strategy recommendations.
We learned about dealer marketing tactics at Navigate
Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at this year’s Navigate conference on the importance of creating a dealership web experience that’s mobile-first. Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices.
Do you have a strategic digital marketing plan? If not, we made a checklist for that.
Read more: Your Ultimate Digital Marketing Checklist
We covered the essential automotive marketing best practices
Read more: Automotive marketing best practices
We gave you tactical steps for handling negative online reviews
Read more: How to handle negative online reviews