Top dealer resources and stories from 2019

Posted by Sarah Pekala on December 16, 2019

It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our Dealer Resource Center archive to find our favorite dealer resources, stories, and best practices we published in 2019. We hope to continue sharing interesting stories and valuable best practices like these well into 2020. Thank you for reading! We’re excited to share what’s to come in 2020.

We traveled the country and met some incredible dealers

Blake-Yelverton-customer-story

Dealerships, regardless of their size, that embrace technology gain an advantage in today’s changing automotive landscape—and Blake Yelverton of Blake Yelverton Imports knows it. He signed up for CarGurus Enhanced Listings package in order to reach more shoppers and generate more sales at his small, independent dealership in Gulfport, Mississippi.

Watch the video: Blake Yelverton Imports uses CarGurus to gain a competitive advantage in today’s changing market

 

We asked, “Are you a digital marketing master?”

Not every dealership should have the same digital marketing strategy. Take the quiz to find out if you’re a marketing master and get personalized digital marketing strategy recommendations.

 

We learned about dealer marketing tactics at Navigate

google-my-business-listing-on-phone

Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at this year’s Navigate conference on the importance of creating a dealership web experience that’s mobile-first. Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices.

Read more: Takeaways from Navigate 2019: How to optimize your Google My Business listing

 

Do you have a strategic digital marketing plan? If not, we made a checklist for that.

With today’s car shoppers visiting an average of 12 auto sites throughout their research process, it’s essential that your dealership has a strategic digital marketing plan in place. Here’s a checklist you can follow to help build one.

Read more: Your Ultimate Digital Marketing Checklist

 

We covered the essential automotive marketing best practices

cargurus-automotive-marketing-best-practices
Unless you’re really lucky, keeping car sales rolling in isn’t as easy as turning the lights on at your dealership and crossing your fingers. Instead, you need a digital marketing strategy that attracts shoppers and ultimately turns them into buyers.

Read more: Automotive marketing best practices

 

We gave you tactical steps for handling negative online reviews

Bad reviews are a fact of life in today’s digital world where anyone can leave one on platforms such as Facebook, Google, Yelp, and Instagram—not to mention auto shopping sites like CarGurus. There’s a smart way to handle the situation, and when done right you can improve your company’s reputation.

Read more: How to handle negative online reviews

 

Topics: best practices, CarGurus Customers, digital marketing, Marketing tips, Navigate, reviews