The majority of consumers in the US have seen their life change in some way, shape, or form because of COVID-19. One example of this is people’s driving habits. Daily commutes have changed drastically for many and frequent trips to the store, gym, school, childcare facility, etc. are no longer the norm. Though many, if not most, will eventually return to their previous driving habits, the fact that people are staying home more and driving less has the potential to impact buying activity.
With this in mind, we wondered how such a significant shift in consumer behavior might influence shoppers’ search interest in vehicles this year. To answer this question, we analyzed used vehicle searches on CarGurus for the first half of 2020 and compared it to the used vehicle leads we saw for the same criteria in 2019.
Consistency in the marketplace
Looking over the list for the US, one thing stood out: consistency. Despite the pandemic’s impact on the US economy, consumers’ needs and buying behavior have remained relatively consistent. Dependable vehicles like the Ford F-150 and Chevy Silverado 1500 have remained popular from year to year. Take a look at the 2020 top used car searches in the US here.
While there were some changes to the top vehicles this year, many of the vehicles were the same, just in a new order. Ford has dominated so far in 2020, with at least one vehicle in the top 10 for most states. Brands like Chevrolet and Toyota were also popular with vehicles making the list in most states.
While many US car shoppers searched for big pickup trucks and reliable sedans, it seems not everyone is thinking about a practical next purchase. Vehicles like the Ford Mustang, Chevy Camaro, and Dodge Charger cracked the list in many states, making us think that shoppers might be looking for more aspirational, fun cars to use as an escape during COVID-19 shutdowns.
During a period that has been ripe with disruption, the car search behavior for CarGurus consumers remains fairly consistent across many US states.
View the 2020 top used cars here. For the full list of 2019 top used car searches in the US, email firstname.lastname@example.org.