(The following email went out to our dealer customers on 3/18. We’ve heard that it didn’t reach everyone we wanted to, so we’re republishing it here.)
One of CarGurus’ core values is Integrity – and that drives our commitment to being a partner in the community. As the COVID-19 situation continues to unfold around the world, we wanted to let you know that we at CarGurus are thinking of all our customers and partners, hoping you, your family, and your employees are safe.
It’s an unprecedented situation, and we, like you, are working hard to adapt to the rapidly evolving circumstances. We know the crisis is already hitting many dealers hard, but the impact is varied. Some areas are nearing total shutdown, others are not yet impacted. Similarly, our lead volumes remain surprisingly strong in many regions, while they’re weaker in harder-hit areas.
Whatever your situation is, we’re committed to trying to give you the support you need to reach your best possible results during this challenging time. To that end:
- We are giving you 50% off of your fees for listings and display services provided in April. You don’t need to ask – we’ll apply this reduction to all dealers in the US. If you have additional questions or concerns, please don’t hesitate to contact your account manager.
- Your subscription will still be active, your contract with us will remain effective, and you will continue to receive leads, but as buyer activity has slowed, we expect significantly lower volumes.
Please know that CarGurus is working hard to try to make sure our site and products continue to operate as best as possible given the circumstances. CarGurus employees worldwide are now working from home, but that shouldn’t impact our ability to support our dealer customers or the consumer shopping experience on our site: CarGurus employees are well-equipped to work remotely and all major business functions should continue to help you through this difficult time.
Learn more or get suggestions
You might want to check in to CarGurus’ Dealer Resource Center Insider forums, where you can share tips or ask questions about how your fellow dealers are navigating the situation. (Use your regular Dealer Dashboard login info to get access — or contact your rep today if you don’t have dashboard access.)
We’ll be sharing suggestions for doing more business digitally, keeping customers and employees safe, and continuing to run your dealership there and in our Dealer Resource Center blog.
We hope you stay safe and that your business gets back to normal as quickly as possible. If you have any questions, please reach out to your account manager, reply to this email, or call 1-800-CARGURUS. We’re here to help.
President & COO, CarGurus