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Product update: Instagram channel now available to RPM Premier and Unlimited customers

Posted by Meg Bernazzani on August 2, 2021

Exciting news! We are adding Instagram to the Facebook social channel for all dealers on RPM Premier and Unlimited. This means the inventory-specific social ads, already running on Facebook for RPM Premier and Unlimited customers, will now also run on Instagram. The RPM enhancement comes as a way to drive more high-quality shoppers to your dealership website, further optimizing your advertising performance and reach.

What do I need to do to enable Instagram for RPM?

If you have an RPM Premier or Unlimited package, you’ll automatically get access to Instagram as part of your Facebook social channel – no action needed. We’ll also continue to automatically allocate your RPM budget; it will just be split between Facebook and Instagram now. All you need to do is make sure your ads meet Instagram’s strict 600×600 image size requirements. If you’re unsure of an ad image size, contact your CarGurus rep.

Why is this change important?

  • Expanded omnichannel reach. Instantly unlock access to more ready-to-buy shoppers by showing your ads on Instagram.
  • Optimized performance. With your budget allocated automatically between Facebook and Instagram, we’ll make sure your vehicles effectively get in front of the most in-market shoppers across multiple digital marketing channels – with no additional work for you.

Ready to expand your dealership’s unique audience? RPM helps you reach an exclusive audience of engaged CarGurus shoppers across multiple channels and drives them directly to your website. Visit or reach out to your CarGurus rep to learn more.