Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.
Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess. Digital consultant and advisor Perry Hewitt spoke to a packed room of dealers about how to navigate the complicated modern marketing environment and build a winning marketing strategy. You can find her full talk from Navigate 2019 below. Some tangible takeaways include:
- Connect and differentiate with content marketing: Create content that builds trust, drives engagement, creates value, and improves SEO.
- Metrics that matter: It’s easy to capture every single piece of data, but it’s a lot harder to focus on the handful of metrics that matter to your business and turn them into actionable insights. Focus only on the platforms and tools that help you tell stories about those insights.
- Customer experience is marketing: In the world of online reviews and word-of-mouth, your marketing team has to work extremely closely with your sales team on the lot. One bad review can quickly become a brand killer if not addressed correctly.