We’re thrilled to announce the recent launch of our new integrated, mass-media marketing campaign, which is currently airing nationally on television networks and social digital channels. The inspiration for the “Do More from Home” campaign comes from the fact that the majority (60%) of shoppers want to do more of the car shopping process from home. The four ad spots aim to highlight how CarGurus’ new digital retail capabilities empower consumers to confidently navigate the car shopping or selling process from home.
The spots, which began airing at the beginning of the month, include: “Home Office,” “We Need Space,” “Family,” and “Moving,” and will help drive even more potential buyers to your CarGurus listings.
We shared the ads during the CarGurus sessions at Navigate last week (if you missed it, it’s not too late to register to watch on-demand), but you can also check out one of the ads below.