Skip to content

New! A guide to understanding and converting CarGurus leads and connections

Posted by Meg Bernazzani on August 30, 2021

leads-and-connections-guide

Did you know that there are many ways consumers can interact with your CarGurus listings? Whether it’s a lead with the shopper’s direct contact information or a connection telling you what activity the shopper is taking to learn about your vehicles and your dealership, every interaction is a step towards a purchase and a valuable opportunity for you to engage with the shopper.

It’s crucial you understand the value of different CarGurus leads and connections – and how to work them effectively. To help, we’ve created a simple guide that brings together all the information you need to increase the chance of conversion, including:

  • An explanation of CarGurus leads vs. connections. Plus, examples of every way a shopper can interact with your VDP.
  • Detailed information about easy-to-identify lead enhancements available to dealers as a way to receive even lower-funnel leads.
  • Where to find CarGurus leads and connections in your Dealer Dashboard, CRM, and email.
  • Best practices for converting your leads into sales.

Take five minutes to browse this webpage, and get on your way to selling more vehicles today.