Skip to content

New! A guide to understanding and converting CarGurus leads and connections

Posted by Meg Bernazzani on August 30, 2021


Did you know that there are many ways consumers can interact with your CarGurus listings? Whether it’s a lead with the shopper’s direct contact information or a connection telling you what activity the shopper is taking to learn about your vehicles and your dealership, every interaction is a step towards a purchase and a valuable opportunity for you to engage with the shopper.

It’s crucial you understand the value of different CarGurus leads and connections – and how to work them effectively. To help, we’ve created a simple guide that brings together all the information you need to increase the chance of conversion, including:

  • An explanation of CarGurus leads vs. connections. Plus, examples of every way a shopper can interact with your VDP.
  • Detailed information about easy-to-identify lead enhancements available to dealers as a way to receive even lower-funnel leads.
  • Where to find CarGurus leads and connections in your Dealer Dashboard, CRM, and email.
  • Best practices for converting your leads into sales.

Take five minutes to browse this webpage, and get on your way to selling more vehicles today.