Skip to content

Navigate ’21: How to make your case to your boss

Posted by Meg Bernazzani on July 22, 2021

August 25 Update: Given continued uncertainty around COVID-19, Navigate has been moved to an entirely virtual event. We’ll have the same jam-packed agenda, but now you can tune in from the comfort of your home or office. For more information and to get tickets, visit

Anyone who’s been to Navigate – in person or virtually – will tell you it’s a one-of-a-kind industry event, jampacked with actionable learnings. But we know conferences can be a big investment of time and money, and it might take some convincing if you’re going to ask your dealership to pick up the tab.

That’s why we’ve put together some tactical advice to help you make a strong case for attending Navigate in Boston this fall, October 13th & 14th. Hint: it’s all about helping your employer understand the tangible benefits of attending Navigate—and matching those benefits to your dealership’s goals. Use these conversation points to help you get your way.

Your dealership wants to…

…and here’s how Navigate helps.

Keep up with the latest industry trends What does the future of car shopping look like? How will inventory challenges impact vehicle prices—and for how long? Not only will industry experts deliver powerful insights and data you won’t get anywhere else, but they’ll also share practical strategies for adapting your business for success.


View the speaker lineup so far.

Trade strategies with other dealers Navigate offers something no other auto conferences do: a chance for dealers to network, without interruption from an exhibit hall full of vendors. There’s no substitute for face-to-face conversations and in-person meetings and Navigate is the perfect place to share your knowledge and experiences with peers from around the country.
Optimize performance and improve internal processes From tips for building your dealership’s reputation, to gaining wholesaling tactics, to learning how to get the most out of CarGurus tools, there’s a session for everyone at Navigate. Put together a list of workshops you want to attend, then give your boss a chance to weigh in and suggest topics they want you to cover.
Find innovative solutions to current challenges Sometimes solving problems means stepping outside the box and learning from leaders in other industries. Only at Navigate will you find dynamite keynotes like Jon Taffer of “Bar Rescue” and Carla Harris, Vice Chairman and Managing Director at Morgan Stanley. Plus, inspiring speakers from businesses outside auto, like Cracker Barrel.
Keep staff engaged and increase retention Hiring a new person can be expensive. When you look at it this way, leveling up skills and investing in existing employees is a bargain – make sure your boss knows that. Take advantage of the two days of immersive workshops and sessions to sharpen your skills and invest in your professional growth.

Don’t forget to send your boss the Navigate website – – so they can check out the conference and purchase your ticket. Plus, register by August 2nd and save $300 on your ticket. We can’t wait to see you there!

Topics: CarGurus news, Navigate