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NADA Show 2022 recap

Posted by Meg Bernazzani on March 15, 2022

The NADA Show is always a favorite of ours, and this year was no exception. It was so great to be back in person with both current dealer partners and those who were just interested in learning more about CarGurus. Here’s the team in action giving demos and having conversations at our booth.

nada-show-2022-booth

The exhibit hall was packed and there were many interesting themes that kept coming up in conversations and sessions throughout the weekend. Here are some of the highlights:

  • The evolution of the electric vehicle (EV) market. As the government continues to push the adoption of EVs, dealers must evolve their services and selling tactics. From how to set up your dealership to support EVs (think, installing charging stations, training your staff on them, etc.) to tips for working with OEMs to sell more and compete with direct-to-consumer models, there were takeaways for dealerships of every size. We even got an up-close look at GMC’s new Hummer EV while we were there.
  • Changing buyer preferences. The call for transparency in car buying and the shift toward online buying were both around before the pandemic but have really accelerated in the past two years. Forward-thinking dealers are adapting by investing in providing a spectacular and streamlined customer experience and incorporating digital retail into their sales strategy.
  • A need for diversity in the industry. We were thrilled to sponsor the sold-out Women Driving Auto Retail lunch on Saturday. There were great discussions around encouraging more diversity in the industry, along with actionable ideas for advancing more women dealers and dealership employees. Check out Laura Leszcynski, CarGurus Senior Director of B2B Marketing, in action moderating the panel.
women-driving-auto-lunch

Lots to celebrate

Finally, as if being in person wasn’t enough reason to celebrate, we also had the opportunity to meet with many of our recently named 2022 Top-Rated Dealers. These dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021. In addition to meeting with this elite group of dealers throughout the show, we also helped honor the inspiring TIME Dealer of the Year nominees for their leadership and dedication to their dealership and community. A special congratulations to the winner, Bob Giles, of Giles Automotive Inc. in Lafayette, Louisiana!

time-dealer-of-the-year

Didn’t make it to our booth last week? Contact us today to review your account or to learn more about how CarGurus and CarOffer can help you achieve your goals this year.

Topics: CarGurus news, NADA