Dealers have always been known as pillars of their community, supporting charities, local organizations, and residents during times of need—and the COVID-19 crisis is no exception. Even as many have had to temporarily close their doors or adjust their operations, car dealers across the country are still doing their best to give back and support their communities as they weather the COVID-19 crisis.
We all need a little positivity in our lives right now, so we’ll be highlighting stories of local dealers pitching in to help. Below is our first inspiring story of one dealer making a difference in his community. We’ll be updating this post regularly, so please share your own with us!
DARCARS Automotive Group and NuVinAir Global team up to help frontline workers
DARCARS Automotive Group cares about the vehicle health and interior cleanliness of its customers’ vehicles, especially during today’s global health crisis. To help, they recently partnered with NuVinAir Global to offer free deep-cleaning services for hundreds of vehicles of hospital employees. The services were provided during a three-day event that took place at the Adventist Health Care White Oak Medical Center in Bethesda, MD.
Uptick in U.S. leads on CarGurus points to start of recovery
While we’re likely still weeks, if not months, away from knowing exactly how long it will take for the economy to fully rebound, consumers are coming back to CarGurus. As posted here earlier, overall car shopping traffic is still significantly down compared to previous years, but demand is starting to return as consumers realize that they can still research and sometimes purchase that vehicle they need.
In particular, we’ve seen:
- Site traffic showed week over week improvements throughout April in almost all regions.
- Consumer behavior is indicating high-intent shopping: leads per user, VDP views per session, and time on site are all at or above pre-COVID levels.
- In recent weeks, U.S. leads have been recovering steadily across all price buckets. We’re even seeing higher lead volumes on mid- to high-end price buckets than we did in February (before COVID-19).
Bosak Auto Group gives free oil changes to area emergency medical professionals
In response to the pandemic, Bosak Auto Group quickly adjusted its business strategy. They focused on putting shoppers at ease by promoting the measures they’re taking to keep customers safe. That includes wrapping steering wheels, following all CDC guidelines, and advertising their social distancing measures.
In addition to what they’re doing to keep business going, they’re also taking crucial steps to support their community. When COVID-19 began to spread, they quickly created the Bosak Cares initiative. The program offers free full-service oil changes to all Northwest Indiana healthcare professionals. The service is a way of showing their appreciation for those on the front lines while helping them stay mobile.
Island Auto Group offers loaner cars to New York’s first responders
When the COVID-19 pandemic hit New York, the team at Staten Island’s largest auto dealer, Island Auto Group, knew they had to help. Despite voluntarily closing their stores and reducing staff from 400 to 60 employees, they began offering their fleet of over 50 cars to first responders without transportation during the outbreak. The service is completely free of charge, and they’ve already loaned out 10 cars so far, with another five scheduled to be picked up soon.
“It’s a great time to show how New Yorkers and Staten Islanders all get together in a time of need and make sure we take care of our most important people,” Island Auto Group Owner Marcello Sciarrino told his local ABC affiliate.
Even in this most trying of times, Island Auto Group continues to be there to meet their community’s critical need for transportation.
Have a positive story from your dealership you want to share? Email firstname.lastname@example.org to be featured!