At CarGurus, we’ve always believed that our emphasis on technology, transparency, and dedication to our dealer partners would give us the advantage over competing automotive marketplaces—and it has! According to a recent study by Bates White Economic Consulting, vehicles listed on CarGurus sell faster than those on AutoTrader or Cars.com.* Specific findings of the study include:
- Vehicles listed on CarGurus sell 16% faster than Autotrader and 22% faster than Cars.com.
- Adding a second listings site like Cars.com or AutoTrader has a negligible impact, only reducing the average days on market by about 6%.
- CarGurus provides car shoppers with more vehicle listings than those found on Cars.com or AutoTrader.
The data makes it clear: dealers win with CarGurus because CarGurus wins with consumers. For more details, view the one-pager here, or visit products.cargurus.com to learn how to maximize your listings investment.
*Comparative Analysis of US Vehicle Listings Platforms, Bates White Economic Consulting, June 2020