CarGurus unveils SEM product for dealerships as NADA kicks off

Posted by Meg Bernazzani on March 23, 2018

It’s day one of the National Automobile Dealer Association (NADA) Show, and thousands of dealers and industry leaders — including CarGurus — have descended upon Las Vegas for the event. This year, we have a state-of-the-art booth where our team is giving free account reviews, dashboard walk-throughs, and live demos of the newest addition to our dealer product suite: CarGurus’ SEM Plus.

Unveiled today, SEM Plus uses CarGurus’ proprietary technology and extensive search engine marketing (SEM) data set to help dealership more efficiently and effectively run their online marketing campaigns. Dealerships using SEM Plus will benefit from:

  • Inventory-based dynamic ads that update in real time
  • Algorithmic bidding strategies and real-time optimizations that save time and money
  • Advantage of scale with an average of 1 million keywords per account
  • Dedicated account management by CarGurus’ Google Certified Digital Consultants
  • Audience retargeting through Google and Facebook to reengage prospects

To learn more about SEM Plus, stop by booth #2396C at the NADA Show for a demo with one of our SEM specialists and to be entered to win some great giveaways. See below so you know what to look for.

SEM-plus-NADA NADA-booth-prize-wheel NADA-booth-team

Not attending the show? Read the full press release for all the details or contact your CarGurus representative.

Topics: conference, NADA, SEM, SEM Plus, trade show