As we continue expand our rollout of the RPM digital marketing suite, the industry is taking note. Here are two recent news stories featuring CarGurus executives and insights into making digital marketing work for modern dealerships.
First, in Dealer Marketing Magazine, CarGurus VP Ashley Karr explains how dealers can get the most out of their digital marketing in Research Reveals How Dealerships Optimize Their Digital Marketing Channels. In the first of a new series of contributions that she’ll have in Dealer Marketing Magazine, Karr shares some data on what channels are most commonly used across dealers, how confident they are in their digital marketing, and what goes into choosing the right mix of channels.
Second, in Auto Remarketing, SVP Spencer Scott describes how we used our own expertise and data to build a better solution for driving shoppers to dealers’ websites in CarGurus program aims to boost dealers’ digital marketing campaigns. That solution – RPM – now gives dealers a new way to target CarGurus’ industry-leading audience and drive them to their own websites.
Check out the articles and see if RPM might be right for you.