CarGurus in the news: industry insights and marketing tactics

Posted by Meg Bernazzani on June 15, 2020

Since coronavirus first emerged in the US, we’ve been there to support our dealer customers and provide analysis on trends and strategies for getting back to business — and the industry is taking note. Below are recent news stories that feature CarGurus insights and marketing tips.

First, Automotive News reports on what listings sites like CarGurus are doing to support dealerships. They also feature CarGurus analysis in their latest stories on how COVID-19 is taking its toll on automotive. Read the full articles below:

Intelligence Report: How retailers have fared amid crisis

Dealers see access to auto loans tightening

Listings sites throw lifelines to dealerships

Online uptick may be a sign of pent-up demand

Second, in her latest contributions for Dealer Marketing Magazine, CarGurus VP Ashley Karr provides dealerships with marketing tactics to deploy during this unprecedented time. Specifically, she shares her conversation with the E-commerce Director at a Texas auto group on lead processes as well as tips for brand building. Check out the full articles:

“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes

Brand Building Tips for Dealerships During COVID-19

Topics: CarGurus news