As shoppers increasingly look to complete more of the car-buying process online, auto financing is an area within digital retail where dealers can help facilitate a more seamless online to in-store experience for both your staff and your shoppers. We wanted to understand just how much shoppers know about the topic though, so we surveyed over 750 shoppers to find out. The results? Shoppers still need more resources and tools on the subject.
Industry publications like Forbes, Car and Driver, Automotive News, and Auto Remarketing are taking note and digging into our data to provide more insight for dealers:
CarGurus Study: Car Shoppers Want Honesty And Education In Finance Process
Study Says Most Car Buyers Wish They Knew More about Financing
Consumers want F&I info ahead of store visit
CarGurus study: Consumer perceptions about pre-qualification still uncertain
Watch our latest creative below, which highlights our Finance in Advance feature that allows shoppers to get pre-qualified so they’re confident and ready to buy when they get to your dealership.
CarGurus Plays Up ‘Confidence-Inspiring’ Financing Tool
Check out the full articles above or learn more about the power of Pre-Qualified Leads on CarGurus here.