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What’s new in CarGurus? 2020 product update

Posted by Sarah Pekala on April 24, 2020

While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

Improvements to the Pricing Tool

You may see slight differences in the tool when it launches in your dealer dashboard.

Our dealers spoke and we listened. We’re relaunching The Pricing Tool in the CarGurus Dealer Dashboard in May with a sleek, new design that allows you to sort, find, and edit your vehicles quickly and easily. See the new tool in action in the short video above.

Driving Difference: Remote Sales Solutions

Watch this video to see the ad driving shoppers to search for your vehicles on CarGurus.

The COVID-19 pandemic is rapidly reshaping large parts of our daily lives and we have been continuously impressed by the ways our dealer partners are evolving their businesses. CarGurus is working to support your business changes with Remote Sales Solutions and help you connect with shoppers.

  • Connect with shoppers safely: Contactless Services – Highlight contactless services that your dealership is offering to shoppers, such as virtual appointments and home drop-offs, directly in the CarGurus search filters. Learn More
  • Expand your reach across the nation: Delivery – Add this product to your Listings package to display a Delivery indicator to shoppers outside your local market who are interested in home delivery.
  • Highlight your COVID-19 response: Dealer Branding Page – Showcase your services, staff, and what you’re doing to create a safe shopping experience on a branded page that shoppers trust. Learn How
  • Respond to shoppers 24/7: Managed Text and Chat – Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.
  • Sell confidently to ready-to-buy shoppers: Consumer financing feature – Connect with ready-to-buy shoppers on your VDPs who are pre-qualified with participating lenders that you already work with.

Click here to learn more about Remote Sales Solutions.

Updated CarGurus SRP layout

screenshot of CarGurus search results page update

We’re excited to launch a new look to the CarGurus Search Results Page (SRP) that has successfully improved shopper engagement. Search results are now shown in tiles, allowing for a larger photo and direct lead and phone connections from the SRP.

New ad format for inventory-specific, offsite ads

inventory specific ad units

We’ve added a new banner ad format for our inventory-specific offsite display ads. This addition allows our ads to fit into more ad slots across the web, broadening our reach and impact for our dealers.

This update applies to all CarGurus customers who have the Audience Targeting product (Amplify) or the CarGurus RPM Standard, Premier, or Unlimited packages. Like the original square ad, the new banner ad will target CarGurus shoppers with dynamic ads based on their shopping behavior and the dealer’s inventory.

Questions about any of the product updates? Call your rep at 1-800-CARGURUS.


Topics: CarGurus news, pricing tool, product updates